$849

Metrics & Analytics 201 Training Workshop - Austin, Texas

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The Capital Factory

701 Brazos St, #1600

Austin, TX 78701

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Description

Putting a product mindset on metrics

Workshop Overview

The terms “metrics” and “analytics” are bandied around every marketing, product, design, and development team – whether you’re a startup or part of a Fortune 500 company. But the conversation around what people “need to know” about metrics changes radically depending on your role.

This workshop will be framed very differently from the usual Metrics workshops because it specifically focuses on the role of the product manager in driving a common understanding throughout the product development lifecycle.

In the workshop we’ll address how product managers can work with their teams to create a strong metrics practice that’s set-up for long-term success, answering the following questions:

  • How do you put a product mindset around metrics?
  • How can product managers help create a solid understanding of how goals frame measurement?
  • How do we focus on One Metric That Matters to align teams?
  • How do you work with data to help structure the most valuable experiments?
  • What can a product manager do to ensure that metrics are implemented and tracked properly during the build process?
  • What does a product team need to report on as they track metrics?
  • How can you create a metrics-driven culture?

Although these are simple questions on the surface, the answers to them are seemingly infinite. This course is a practical, actionable life raft in a sea of competing terms, formulas, theories, and approaches. It was created to ensure that you take the ideas and frameworks within it directly to your job the following day.

Take this course if you:

  • Want to hear specifically how product managers work with metrics
  • Prefer pragmatic, actionable insights over theories that sound good but never tie back in to your job as a product manager
  • Want to understand the “one metric that matters” for various types of business models and stages
  • Want to hear specific details and scenarios about working with cross-functional teams to implement metrics tracking
  • Want to get hands-on with business scenarios that will let you work with metrics concepts throughout the course of the day
  • Want to hear about pitfalls you should watch out for along the analytics journey
  • Want to spark inspiration from the 100+ different metrics - used by businesses of all sizes and verticals - that are sprinkled throughout this course

This class is tailored towards working product managers, ideally who have worked with products through various stages of development. The class is hands-on and requires deep reflection from participants on what has worked for them in the past, and how their process could evolve. Metrics and analytics inform almost everything you do. Whether you’re refreshing your memory or expanding your understanding, you’ll be practicing all day to apply metrics and analytics to real-world situations. Come to class with a product, service, brand, or entire company in mind - there will be several opportunities to explore how you’d apply these theories and frameworks to real-life situations.


Key Takeaways

At the end of the session participants will come away with a sense of what frameworks they can implement immediately, as well as a grounded understanding of how to ensure that your users stay at the heart of the measurement process.



Mind the Product Trainers

Every Mind the Product trainer is a working product manager who has worked with multiple products and domains. Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn’t go so well, and how they tried to make improvements. Our trainers’ main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.


About Your Trainer

Alex McCarthy, Product Manager

Alex McCarthy is dedicated to working with product leaders to improve their skills, accelerate their careers and deliver great solutions to challenging problems. Alex McCarthy combines his product management, software development, marketing and sales experience with his passion for education. During his career Alex built multiple successful product management, marketing and sales teams. His students gain insights and practical guidance from Alex’s successes and “lessons learned”.

Co-organizer for ProductTank – Austin and frequent presenter at ProductCamp, The Product League and other local meetups. Alex lives with his wife and two daughters on a small ranch outside Austin.



Agenda

  • Registration will begin at 8.45 (no access to the building before 8.45)

  • Class will start at 9.00 sharp and end at 16.30

We'll also provide a light breakfast, buffet lunch and plenty of tea and coffee to fuel you through the day.



Frequently Asked Questions

Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the event, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on tickets@mindtheproduct.com and we will help you make the updates.

Can I get a refund?
We offer a full refund up to one month before the event. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Can I pay by invoice?
As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing tickets@mindtheproduct.com

  • Tickets are not held until payment has been made – there are no exceptions to this.
  • We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
  • We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.


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Date and Time

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The Capital Factory

701 Brazos St, #1600

Austin, TX 78701

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