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Method Marketing: How to Put Yourself in the Shoes of Your Customer

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The technique in which a marketing professional aspires to experience sincere and emotional connections with their target market

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Method marketing (similar to method acting) is a technique or type of marketing in which a marketing professional aspires to experience sincere and emotionally expressive connections with their target market by fully inhabiting the life of their customers. It is an emotion-oriented technique instead of classical marketing that is primarily action-based.

Beyond market research, beyond the voice of the customer and beyond personas, the goal of the method marketing professional is to experience first hand the emotions and drivers that motivate the individuals in their target audience.

In this 1-hour session you will learn:

  • What is method marketing and how is it effective?
  • 3 techniques to get inside the head and under the skin of your customers
  • The pros and cons of method marketing
  • Method marketing - more than just the message
  • The role of improvisation in method marketing
  • How to stay in touch over time
  • Alternatives to going there yourself

How to join the session:

  • Make sure to RSVP through Eventbrite to receive all details via email
  • Wednesday, September 30 from 12:30 to 1:30 pm
  • Free and open to the community

Join our #BizHackLive Webinar Series:

"BizHack is doing a great service to the community with these webinars. It’s what people and businesses need right now." Sue Romanos, CEO Emeritus of CareerXchange.

"Thanks for this amazing resource. It has given me a LOT to think about. Keep up the great work." Susan Windmiller, former Legislative Director for the Miami-Dade Police Department.

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BizHack Academy, a leading provider of advanced digital marketing training and recruiting services, is organizing a series of weekly webinars for the business community on how to communicate, market and survive during and after the coronavirus crisis.

More about Sheryl Cattell:

Sheryl has over 30 years of marketing expertise She recently joined the Nordis Technologies as Director of Special Projects to assist with new program development, process improvements, Six Sigma implementation and enhancing their digital presence.

Previously she held senior positions with Bluegreen Resorts where she worked for 10 years and with Bank of America as VP Digital Marketing in the Home Loan division. She was formerly applications manager in eCommerce for Mary Kay Inc., and earlier in her career, she was Director of Marketing of Travelocity.com.

In her teaching past, she created a full curriculum and taught online classes in digital marketing for the University of San Francisco.

Sheryl holds an MBA from Central Michigan University, a Bachelor of Arts in Public Administration from Michigan State University and holds certifications as a Scrum Master from Scrum Alliance, Scrum Master Product Owner from ScrumStudy and a Green Belt in Six Sigma from Virtualocity.

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