Message First: Building a Brand That Connects Across Channels

"Message First: Building a Brand That Connects Across Channels" led by Devra Prywes (Wheelhouse Marketing) and Tara Mulloy (TMC Studio) helps founders and small business owners define their message and turn it into a clear, consistent communications strategy. We’ll focus on how strong positioning can guide everything from social media to websites, newsletters, and investor materials ensuring that every touchpoint tells the same story with clarity and confidence.

What We’ll Cover:

· Define Your Message – Clarify what you stand for, who you’re speaking to, and what makes you different.

· Build Your Brand Voice – Translate your positioning into consistent language, tone, and visuals that connect across every touchpoint.

· Create a Clear Channel Strategy – Identify the owned channels that matter most for your audience (website, email, social) and set realistic goals for each.

· Plan Your Content Mix – Develop messaging pillars and a simple framework to balance thought leadership, storytelling, and promotional content that converts.

· Measure and Adjust – Track what’s working, refine your message over time, and use insights to strengthen engagement and trust.

*Please note that all our workshops are open to all individuals and businesses.*

These training events are supported by federal taxpayer funds. By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations.