Adblock Plus Revealed: exclusive meetup for Independent Board
Calling all publishers, brands and online marketers: this is an exclusive opportunity to meet the team behind the largest ad blocker in the world: Adblock Plus
We will learn how Adblock Plus got started, what their motivations are for disrupting online advertising, and how they open-source their whitelisting process. Most people don't realize, but ad blocking is actually run as a global community project with about 22,000 volunteers who maintain a central filter list. Almost all ad blockers use these same open-sourced lists.
Even more exciting, NY Internet Marketers has been asked to help select candidates for an Independent Board that will completely manage how ad blockers define 'good' and 'bad' ads. The Independent Board is a pretty big deal, as you can read here in the Wall Street Journal and AdAge
So don't miss this potentially world-changing meetup!
Discussions will be led by Ben Williams, Head of Operations at Eyeo GmbH (the official company that administers Adblock Plus). Ben worked for several non-profits and for the German Embassy in Washington DC prior to moving to Cologne, Germany to join Adblock Plus.
6:30 - Door open for networking, food & drinks
7:00 - Ben Williams' presentation: The history of Adblock Plus & the birth of 'The largest consumer boycott in history'
7:45 - Interview questioning by David Markovich
8:00 - Audience Q&A
8:30 - Following Ben's presentation, he and other executives from Adblock Plus will be available for questions about the Independent Board positions
9:00 + Networking
+++ BEN'S FULL BIO +++
Ben grew up in the small town of Morehead, Kentucky. Before starting at Cologne-based Eyeo GmbH in July of 2013, he worked at the German Embassy in Washington, DC; prior to that he worked mainly in non-profit organizations. Eyeo makes the world’s most popular browser extension, Adblock Plus, which has been downloaded almost a billion times and has over 100 million active devices. The company also makes a series of other products all aimed at empowering users while keeping the web free and open.
Other than that, he collects records and cassettes, writes, reads and claims to occasionally exercise. Ben is 36 and lives in Bonn, Germany.