Meet The 16-Year-Old Sneaker Reseller Earning Six Figures From Yeezys And Air Jordans
Over the course of the past year, “sneakerheads,” or sneaker collectors, spent upwards of $1 billionon limited release sneakers in the resell market, according to experts. These fanatics try to cash in by camping out in lines in front of stores hours or even days ahead of new releases. Scoring a limited-edition pair of Air Jordans, for example, can mean multiplying your money in the secondary market, from about $175 to as much as a few thousand dollars. Those with the right connections—and an eye for fashion—can turn a hobby into a full-time job.
Take Benjamin Kapelushnik. Known as “The Sneaker Don,” he has the reputation as one of the top resellers in the country, dealing high-end sneakers to and Instagramming with professional athletes and rappers such as French Montana, DJ Khaled, and even P. Diddy. Kapelushnik also sells to the general public through his website, and says he has an inventory of close to 5,000 pairs.
Oh, and he’s only 16.
Kapelushnik says that when everyone in his middle school in Miami, FL., started getting into sneakers in seventh or eighth grade, he didn’t understand the hype. Eventually his mother bought him a pair of Nike NKE -1.10% LeBron 9 “Galaxies,” which a classmate offered to buy off him. He asked his mother to buy him another pair, and then sold both, using the cash to buy more sneakers.