MedTech Marketing Meet-Up: How to Re-Invent a Brand ?

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8 Ben Avigdor Street

Tel Aviv-Yafo, Tel Aviv District

Israel

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Event description
Open the year strong with the MedTech Marketing community! Hear inspiring case studies by top industry experts, get ideas & connections.

About this event

Join us for a fascinating LIVE Meet-Up where we will discuss how to pivot a company's strategic direction, re-invent a brand and develop a new market .

MedTech products go through continuous evolution from evolving technology to gold standard, mature products. Is there a way to take our legacy products and identify new market opportunities to generate growth? How do we change our strategic direction and re-invent our brand in a new market? What marketing methods are most effective to support this change?

Join us to discuss all of the above and hear case studies, presented by market leaders in different domains.

Agenda:

6:30 PM - Networking and light refreshments

7:00 PM -8:00 PM - Presentations & Expert Panel Discussion:

  • "MedTech Marketing, the new growth catalyst" , Olga Rosenman | Global Marketing Expert | CMO at Outsource, Founder of MedTech Marketing community.
  • "From a legacy company to the fastest growing brand in Eye Care" Itay Mayer, Vice President and Managing Director, Vision | Lumenis.
  • "Where Medical Device meets Digital Health", Joao Mendes-Roter, VP Product Marketing |Itamar Medical.
  • Expert panel & Q&A

8:00 PM - 8:30 PM - Networking and personal Q&A

The event is free of charge but prior registration is required to join.

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Location

Mobileodt

8 Ben Avigdor Street

Tel Aviv-Yafo, Tel Aviv District

Israel

View Map

Organizer Olga Rosenman

Organizer of MedTech Marketing Meet-Up: How to Re-Invent a Brand ?

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