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Medtech Business Modelling & Strategies

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Location

Sunnybrook Health Sciences Centre

2075 Bayview Avenue

Lecture Theatre M6-502

Toronto, ON M4N 3M5

Canada

Event description

Description

There are three common business models used in Medtech: (i) build value to license, (ii) build value to acquire, and (iii) build value to be big and independent. Start-up companies need to decide on this strategy early in their development because there are serious implications for fund-raising, regulatory and IP decisions.

In the first part of this workshop, Dr. Wodlinger will review the characteristics, advantages and disadvantages of each model, discuss the strategies and tactics used to implement them, and involve the audience in interactive case studies. Attendees will gain a better insight into the impact of the business model choice and its influence on factors like revenue stream, price, margin structure, customer training, sales investment, competitive differentiation, IP and financial requirements.

In the second part of the workshop, Robert Cattle will provide an overview of the lean business model canvas methodology. Originally developed by Dr. Alex Osterwalder, this method has become a standard way to develop and communicate your business model. It is highly recommended that attendees review the following video before the workshop https://www.youtube.com/watch?v=QoAOzMTLP5s

All attendees should have one copy of the paper-based version printed out at https://strategyzer.com/canvas/business-model-canvas




Agenda:

5:00-6:00pm: Medtech Business Modelling & Strategies

6:00-6:15pm: Break and Networking Mixer (Light dinner will be served).

6:15-8:00pm: Business Model Canvas




About Our Speakers:

Harold Wodlinger: Harold Wodlinger is a Consultant to the medical device industry. He has more than thirty years of experience in engineering, operations, sales, and management, and a proven track record in the areas of strategic planning, product development, business development, and due diligence. Harold is Chairman of Rhythm Xience (cardiac EP products) and Exact Imaging (prostate cancer imaging), is a Director of ChipCare (POC diagnostics), and acts as a board observer for Physcient Inc. (surgical dissector) and Conavi (ultrasound catheters). Four previous board positions resulted in successful exits. He is also an Adjunct Professor at the University of Toronto in the Institute of Biomaterials and Biomedical Engineering where he teaches a graduate course in Medical Product Development.

Harold has lead the design and development of more than a dozen commercial medical devices that have treated hundreds of thousands of patients and is a listed inventor on more than 30 patents and patent applications. Recent development projects include a device to penetrate chronic total occlusions in cardiac and peripheral arteries, a next generation, non-invasive cardiac mapping system, and a revolutionary stroke rehabilitation system.

Prior to becoming a consultant, Harold founded Biomedical Instrumentation Inc., a company that developed and manufactured equipment in the field of cardiac electrophysiology. The company sold more than 500 systems in 20 countries and was acquired by the Quinton Instrument Company of Seattle.

Robert Cattle: Robert Cattle is the founding partner of Maynard & Scott Consulting, a Consulting firm located in York Region, with a focus on Business Excellence and Customer Service.

Prior to founding Maynard & Scott, Robert spent 4+ years as Business Transformation and Global Account Manager for Geodis Global Solutions (formerly a Division of IBM) and 20+ years with IBM Canada in the Global Services and Sales & Distribution Divisions, in key professional and leadership roles.

Robert has served as Global Account Manager, Managing the IBM Global Logistics Portfolios, with UPS, UPS-SCS, and DHL Express, along with leading many global teams driving vendor performance improvements and financial savings. Most recently Robert, has been working with key stakeholders as the Director of Program Delivery at ventureLAB a Regional Innovation Centre, delivering entrepreneurial education and mentorship support. Robert is best known for his innovative solutions to challenging business or customer service needs.



Planning to join the live Webinar? Here's how:
1) Click the following link to join the Webinar: https://zoom.us/j/918537107
2) If you don’t have Zoom installed on your computer, you will be prompted to download and install Zoom.
3) After running Zoom, select Join a Meeting and enter the following meeting ID number (918-537-107). Also, you will need to input your name.

For more detailed support on how to join a Zoom webinar, please check the following link https://support.zoom.us/hc/en-us/articles/201362193-How-Do-I-Join-A-Meeting-

How to interact with speakers and ask questions?
1) During the Webinar, select “Questions and Answers” and input a question you would like to ask.
2) The speaker will receive a notification and will provide the answer through the live webcast.






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Date and Time

Location

Sunnybrook Health Sciences Centre

2075 Bayview Avenue

Lecture Theatre M6-502

Toronto, ON M4N 3M5

Canada

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