Medill talentQ Expo 2017

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Location

Location

375 E Chicago Ave

Northwestern University Law School

Thorne Auditorium

Chicago, IL 60611

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Event description

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The talentQ team invites you to the largest event of the year, the 2017 annual expo!

Brand Content: The Universal Currency of Connection

Globalization has opened up many opportunities for brands to connect with their audiences across the world. But in a highly fragmented and changing enviornment, creative content and ideas have always been the core to a marketer's success. Come join us for a night of great conversation and hear from leading marketing professionals including Tom Doctoroff about how international brands stay relentlessly relevant through meaningful content.

About Tom Doctoroff
Tom started his career at Leo Burnett in Chicago, and later moved to JWT in 1992, and JWT Shanghai in 2002. Between 2012 and 2016, Tom was the CEO of J. Walter Thompson Asia Pacific, one of the region’s fast growing and most profitable marketing and communications companies. Through diversification into digital platform design, digital content production, trade marketing and field marketing, JWT Asia Pacific has emerged as one the most synergistically integrated, creatively dynamic communications networks.

He is also one of Asia’s most respected advertising professionals. His unique combination of pan-Asian work, plus almost two decades based in China, has made him an expert in the cross-border management of brand architecture and brand building, as well as a leading expert in Chinese consumer psychology. Tom currently serves as Senior Partner at Prophet.

Event Breakdown:
5:00 pm Doors Open, Registration Begins
5:20 - 6:00 Student Showcase Reception
6:00 - 6:15 SRC Student Presentation (Spiegel Research Center)
6:15 - 7:00 Panel Discussion
7:00 - 7:45 Keynote Address by Tom Doctoroff
8:00 onwards - Networking Reception

Dress Code is Business Casual

The 2017 Medill talentQ Expo brings marketing leaders and IMC students together to engage in conversation on understanding the important role content plays in an interconnected world to help marketers deliver business goals.

Date and time

Location

375 E Chicago Ave

Northwestern University Law School

Thorne Auditorium

Chicago, IL 60611

View Map

Organizer TalentQ - Medill IMC FT Program

Organizer of Medill talentQ Expo 2017

The objective of the TalentQ program is to celebrate Medill's talents and accomplishments by showcasing the school’s thought leadership and driving engagement across students, industry leaders and the broader Medill community.

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