PREPARING FOR 2020
Everything we thought was true about media and advertising is changing — and changing faster than ever before. Social media has become mass media. Hyper-personalization is now an everyday part of our marketing playbooks, but has also raised substantial questions of privacy and scale. The whole notion of “celebrity” and influence has shifted from spokespeople to those in online circles. Most advertising messages are now instantly dismissible as consumers demand greater control of their media and customer experiences. And although augmented, virtual and mixed reality experiences are poised to be “the next big thing,” it’s far too early to determine their true ROI for brands. What should marketers do?
With our sights set on the media landscape of 2020, Hill Holliday and Trilia’s mediaFWD 2016 (formerly TVnext) will begin to set a marketing roadmap to tackle these significant trends and issues. Through a series of provocative speakers, interviews, and panels*, we’ll explore the contradiction of mass media versus personalized media (and the role of both). We’ll debate advertising versus experiences and what actually impacts the customer journey. We’ll dive into the opportunities of virtual reality and artificial intelligence. And we’ll continue to define influence in modern media as we prepare for 2020.
*We'll be announcing speakers in August. Follow #mediaFWD on Twitter for updates.