$10 – $30

Media Skills for Spokespersons -- How to Become a Coach for Your Client

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MOXI, The Wolf Museum of Exploration + Innovation

125 State Street

Santa Barbara, CA 93101

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PRSA California Gold Coast Chapter is pleased to present "Media Skills for Spokespersons -- How to Become a Coach for Your Client" by Lois Phillips, Ph.D.

With a background as a university executive, Dr. Phillips has co-produced two television talk shows and is often lecturing at conferences and on air discussing current organizational issues including gender relations in the workplace, women in politics, and the impact of #METOO. As a consultant, she conducts organizational survey research and facilitates strategic planning sessions and coaches executives on their presentation and media skills. She is co-author with Dr. Anita Perez Ferguson of Women Seen and Heard Speaker's Journal: Worksheets and Templates (2019).

Topics will include:

  • Tips and tools for preparing your client and yourself
  • Stories that make the news
  • ABC Formula for thinking on your feet
  • Examples of how to answer tough questions
  • What to watch out for
  • Awareness of Gender Differences and stereotypes in speaking
  • What to never, ever say to a reporter!

Dr. Phillips will provide us with a mini-role play workshop (journalist and spokesperson) to allow us to practice critical tools. You will leave with a helpful handout and recommended articles.

  • Networking & Light Refreshments 8 to 8:30 a.m.
  • Program and Q&A: 8:30 a.m.
  • Conclusion: 9:30 a.m.

Parking Note: guests should park at the Amtrak Station lot across from the MOXI (there is no parking at the museum). Once at the MOXI, go through the main entrance and someone will direct you to the Exploration Lab where the meeting will be held.

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Date and Time

Location

MOXI, The Wolf Museum of Exploration + Innovation

125 State Street

Santa Barbara, CA 93101

View Map

Refund Policy

Refunds up to 1 day before event

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