Are you struggling to generate enough press exposure and looking to up the ante for 2021? Or getting the coverage but not maximising the commercial potential? Join LexRex founder Victoria Moffatt and our PR consultant Sophie as we explore how law firms can harness the true power of the media to build their profile, strengthen their reputation and generate new business.

• Identifying target publications and making journalists your friends

• What makes a great story

• Getting media-ready

• Measuring success

• Maximising coverage

We are delighted to announce the return of the LexRex: Trusted Partner series of webinars. We ran these sessions during the first lockdown, helping to answer the questions and concerns being considered by law firm leaders the length and breadth of the UK between April and July 2020.

We are now back, and this time we are looking ahead to 2021 to identify and help to overcome the challenges that we anticipate keeping managing partners and directors awake at night.

We are starting our series with sessions on all things marketing and PR. We believe that firms need to continue to be front of mind and effectively reaching their audiences in order to be successful in the months and years ahead. Those that do this will steal the march once clients are ready to start buying legal services with more consistency. We understand there are other challenges that may seem greater right now, but previous recessions have shown that strong marketing and effective communications can help to make or break a law firm.

Book your place at our first session to find out more.

Media Relations for Law Firms: Supercharge your Strategy

Tuesday 1st December 2020

1pm - 2pm

This one-hour session will look at how to create new media opportunities and take advantage of breaking stories. It will also cover how to build and manage relationships with journalists, as well how to maximise your PR opportunities and ensure they are an integrated element of your broader marketing plan.

LexRex: Trusted Partner series - Meet the panel

Sophie Chadwick

Sophie has more than a decade’s experience in PR and marketing, having worked in-house and at one of the North West’s leading agencies developing and delivering award-winning strategies that put - and keep - clients in the spotlight.

Sophie manages media relations for a range of clients at LexRex and her recent coverage wins span trade, national, broadcast and radio opportunities. She can spot a good story a mile off and particularly enjoys creating opportunities with target media.

Victoria Moffatt

Victoria Moffatt is the managing director of LexRex Communications; a specialist PR and communications consultancy serving the UK legal sector. Victoria was previously a practising solicitor and has many years’ experience of working with Top 100, multi-disciplinary and niche law firms; both in practice and during her communications career.

Victoria is a Chartered PR practitioner and still loves the hustle of news-jacking and securing top level broadcast, radio and mainstream newspaper coverage.