Actions and Detail Panel
Media Publicity Workshop
Sat, April 22, 2017, 9:00 AM – 12:00 PM EDT
Take Your Message Mainstream: Why Publicity Matters And How To Get It
Do you want to take your message, mission, cause, story, and work mainstream? Are you ready to gain exposure, credibility, and inspire people through your message to the media? The news media is a great opportunity for you to leverage new opportunities such as speaking engagements and book deals,and grow your platform, if you know how to do it correctly.
In this three-hour in-person Media Publicity Workshop, Nardi Media founder, veteran news producer, and publicist Ashley Bernardi will walk you through a media publicity roadmap. You'll walk away with a better understanding of how the media works and how to best communicate your message to the media, including:
How reporters and producers think when considering story coverage
How to master your message and story and make it relatable to a general audience
How to create the perfect pitch that will get placed in the media
Differences between coverage styles and which format (radio, TV, print, online, podcasts) would be right for you
Which elements you'll need to have ready before you begin media outreach
Types of language to use in an interview setting
How to prepare for a media interview.
In addition, Eileen Wheelan, Reporter & Meteorologist for WJLA-TV, the ABC affiliate in Washington, D.C., will be joining Ashley to offer insights to attendees on how to pitch to the media. Then, you'll have an opportunity to pitch Eileen your story!
Space is limited to 12 attendees so register soon!