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Media Panel: How to Get Your Healthcare Story Covered

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222 Merchandise Mart Plaza

Suite 1230

Chicago, IL 60654

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**Can't attend in person? This event is available through livestream.**


How do you make your story stand out to healthcare reporters?

Join us for a panel discussion, moderated by PCI's Mary Erangey, with four leading healthcare journalists from Built In Chicago, Chicago Tribune, Crain’s Chicago Business and Modern Healthcare.

The session will be a candid discussion of topics such as:

  • How to get on a reporter’s radar

  • What story elements are essential to generate coverage?

  • What not to do when approaching and working with media

  • Trends and hot topics in covering the business of healthcare

  • How technology is transforming media and what it means to you

  • How to know when you really have a story worth sharing

Following the panel discussion, you will have the chance to pitch your story idea to the panel, Shark Tank style, to get direct feedback on your healthcare technology brand story.

This event is produced in partnership by Public Communications Inc and MATTER.


Agenda:

12:00–12:15 | Check-in & networking

12:15–1:15 | Panel discussion

1:15–1:30 | Pitch your story to the panel

Intersted in pitching at the event? Fill out this form and we'll reach out if you've been chosen.



About the panelists




Stephanie Goldberg joined Crain's in September 2018 as a healthcare beat reporter. She most recently was a marketing communications specialist for a division of Blue Cross Blue Shield of Michigan, based in Detroit. Before that, she was an associate editor for Business Insurance magazine in Chicago from 2014 to 2016, when production was suspended and the title was sold by Crain Communications, which owns Crain's Chicago Business. Goldberg also had a one-year stint inside Walgreens' marketing operations in Deerfield and worked as a writer and producer at CNN in Atlanta from 2010 to 2013. A native of suburban Detroit, she is a journalism graduate of Michigan State University. Follow her on Twitter: @steph_goldberg


Jessica Kim Cohen covers the intersection of health and technology for Modern Healthcare, a business magazine for hospital and health insurance executives. Before joining Modern Healthcare as the publication’s technology beat reporter in February 2019, Jessica contributed local news reporting to newspapers and magazines like Chicago Reader, Chicago Health Magazine, Baltimore City Paper and Baltimore magazine. She graduated from Johns Hopkins University with honors in 2016. Follow her on Twitter: @JessicaKimCohen


Lisa Schencker is a Tribune business reporter covering healthcare, writing about patients, hospitals, health insurance and pharmaceutical companies. Before joining the Tribune in 2016, she worked at Modern Healthcare and at daily newspapers across the country, including the Salt Lake Tribune for seven years. She has lived in all four continental time zones, but mostly grew up in the northern suburbs of Chicago. Follow her on Twitter: @lschencker


Alton Zenon is a Wisconsin-raised, Chicago-living writer for Built In. He studied creative writing at UW-Madison and has been trying, with varying degrees of success, to use words to make a living since 2015. Alton has been with Built In for just over a year and his work there introduced him to the business side of technology.



Mary Erangey is a communications strategist with 25 years of experience supporting healthcare, education, association, corporate and nonprofit clients.

Strategic messaging and story-telling are at the heart of her success. She has managed messaging and internal corporate communications campaigns and provided communications counsel on program launches, corporate and leadership announcements, regulatory scrutiny, and legal and labor-related issues. She also has led award-winning media relations campaigns and developed award-winning marketing materials. Mary has completed the MIT-Harvard Public Disputes Program, Dealing With An Angry Public, which is a project of the Program on Negotiation at Harvard Law School.

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222 Merchandise Mart Plaza

Suite 1230

Chicago, IL 60654

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