$95

Media LAB with Allison Kaplan

Event Information

Share this event

Date and Time

Location

Location

LAB

1629 Hennepin Avenue

Suite 300A

Minneapolis, MN 55403

View Map

Event description

Description

Some of the best exposure for your business can’t be bought. An editorial mention in a magazine or a segment featuring your service or product on TV is powerful, and yet can seem out of your control. How do you attract the attention of a reporter, an editor, a radio host, or TV producer? How is that relationship different than working with a publicist, or a pay-for-play blogger/influencer? What can you do to earn positive press, when is it appropriate to try to insert your business in the news, and once you have their attention, how do you make the most of a media opportunity? Get the inside perspective from a longtime journalist with experience across channels—from newspapers and magazines to radio, TV, and digital media.


DURING THIS WORKSHOP, YOU WILL LEARN:

- An understanding of what makes a media story, and how it’s different from print to broadcast

- Ideas on how best to present and package yourself for different media outlets

- Knowledge of what assets you need to have ready for reporters to improve your chances of being featured

- Story ideas designed to appeal to reporters

- A nut graph (journalist lingo for elevator pitch) about your business that you could use on the phone with a reporter or on air during a live segment


INSTRUCTOR:

ALLISON KAPLAN | @ALISHOPS | TCBMAG.COM

Allison (Ali) Kaplan is Editor in Chief of Twin Cities Business magazine, leading content development for print, digital, and events. She recently joined TCB after eight years with sister publication Mpls.St.Paul Magazine, where she was Senior Editor of Shopping & Style. An authority on retail and the fashion industry, she created her Ali Shops brand and award-winning blog in the dark ages before Instagram. Her ability to zero in on trends and consumer experience with advice and humor has made her a sought after speaker and helped to build a robust social media following. She also hosts Shop Girls, a weekly radio program on myTalk107.1, and appears regularly as an on-air expert for television shows including Fox 9 Morning Buzz and Twin Cities Live. Ali started her journalism career as a newspaper reporter. Before joining MSP Communications, she was a columnist and features writer for the St. Paul Pioneer Press.


LOCATION
Please enter the building from the historic alleyway at 1629-1625 (door is across the alley from The Third Bird back entrance). Take the elevator to 3R and follow the signs to suite 300A.

PARKING
Metered parking is available near LAB Headquarters or parking ramps are on each side of the Basilica, which is across the street from LAB Headquarters.


CANCELLATION POLICY

We are able to refund your LAB ticket up to two weeks prior to the event if you send an email to connect@labmpls.com. After the two weeks, we are unable to refund any ticket due to workshop demand and materials that have already purchased for your spot at the workshop. If you are unable to attend regardless, please let us know as a courtesy at least 48 hours before the event begins. Tickets are transferrable to another attendee, but not to a different date.

PLEASE NOTE

If we do not meet our minimum number of students we will have to cancel the LAB. If a LAB is canceled you will receive a full refund.

Share with friends

Date and Time

Location

LAB

1629 Hennepin Avenue

Suite 300A

Minneapolis, MN 55403

View Map

Save This Event

Event Saved