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Media As Global Diplomat


Tuesday, February 3, 2009 from 8:30 AM to 3:30 PM (EST)

Media As Global Diplomat

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Registered Admission   more info Ended Free  

Event Details

Media as Global Diplomat


Please join USIP, ITVS, and citizen journalists around the world to discuss the role of media in public diplomacy.


Knight Conference Center
Enter through 6th Street "Freedom Forum" Entrance

Tuesday, February 3, 2009
8:30 a.m. - 3:30 p.m.





We are in a disruptive period in media, the result of an explosion in digital distribution, social networking, and user generated content. And with disruption comes opportunity. This summit, moderated by Ted Koppel and entitled Media as Global Diplomat, is a forum to ask key public and private sector leaders how the United States can best use media to reinvigorate its public diplomacy strategy and international influence in order to strengthen efforts to build a more peaceful world.


(8:30 a.m.) Continental Breakfast and Registration


(9:00 a.m.) Welcome and Framing the Day

Sheldon Himelfarb
Associate Vice President, Center of Innovation for Media, Conflict, and Peacebuilding, U.S. Institute of Peace

Hosts Remarks

Ambassador Richard Solomon
President, U.S. Institute of Peace

Sally Jo Fifer
President and Chief Executive Officer, Independent Television Service


Media & Public Diplomacy: The Challenge at Hand

Ted Koppel will address the dramatically changing global media landscape and its implications for public diplomacy and peacebuilding.


(9:30 a.m.) Public Diplomacy 2.0: Rethinking Official Media

In this new era of digital distribution, social networking, and user generated content, what is the role of government-funded media in bolstering America’s global influence and ability to manage conflict? This panel will discuss where traditional strategies for media-based public diplomacy are effective and where they need to change.


Kathy Bushkin Calvin
Executive Vice President and Chief Operating Officer, The United Nations Foundation; Former President, AOL Time Warner Foundation

Ambassador Edward Djerejian
Founding Director of the James A. Baker III Institute for Public Policy

Abderrahim Foukara
Washington, D.C. Bureau Chief, Al Jazeera International

Ambassador James Glassman
Former Under Secretary of State Public Diplomacy and Public Affairs, U.S. Department of State

Andrew McLaughlin
Director of Global Public Policy and Government Affairs, Google

James Zogby
Founder and President, Arab American Institute


(11:15 a.m.) The Global Media Marketplace

What is the responsibility of free market commercial media to serve the greater public good in the global media age? This panel will consider the role of “unintended” stereotypes in shaping the image of the US abroad and the perils of uninformed citizens at home due to declining news coverage of international events.


Edward Borgerding
Chief Executive Officer, Abu Dhabi Media Company

Carol Giacomo
Editorial Board Member, The New York Times

Mika Salmi
President of Global Digital Media of MTV Networks

Smita Singh
Director, Global Development Program, The William and Flora Hewlett Foundation

Sydney Suissa
Executive Vice President of Content, National Geographic Channels International


(12:30 p.m.) Lunch


(1:15 p.m.) Special Screening: Waltz With Bashir

Ari Folman's animated documentary on the horrors of the 1982 Lebanon
War. Academy Award nominee and winner of 2009 Golden Globe for Best
Foreign Language Film. Waltz With Bashir is part of the ITVS International
initiative and will be introduced by Calvin Sims, Program Officer, Media Arts & Culture, Ford Foundation.



(2:45 p.m.) Independent Documentary and Participatory Media

In discussing the film, this panel will consider the potential of film and video to connect people around the world and transform conflict. How can this powerful content be deployed as part of a more effective US public diplomacy strategy?


Tamara Gould
Vice President of Distribution, Independent Television Service

Yvette Alberdingk Thijm
Executive Director, Witness


(3:15 p.m.) Summing Up and Next Steps

(3:30 p.m.) Adjournment



USIP would like to thank former Fellow Ivan Sigal and the citizen journalists of Global Voices for their participation in this event.

ITVS would like to thank its supporters, The William and Flora Hewlett Foundation, Ford Foundation, and The John D. and Catherine T. MacArthur Foundation for their sponsorship of this event.

Have questions about Media As Global Diplomat? Contact USIP and ITVS

When & Where

Newseum (Knight Conference Center)
555 Pennsylvania Ave., N.W.
Washington, D.C. 20001

Tuesday, February 3, 2009 from 8:30 AM to 3:30 PM (EST)

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The United States Institute of Peace (USIP) is an independent nonpartisan national institution established and funded by Congress. Our mission is to help prevent, manage, and resolve violent international conflicts by empowering others with knowledge, skills, and resources, as well as by directly engaging in peacebuilding efforts around the world. The Center of Innovation for Media, Conflict, and Peacebuilding focuses on harnessing the power of the media for peacebuilding, and on developing new strategies for countering the use of media to promote conflict. For more information please visit


The Independent Television Service (ITVS) funds, presents, and promotes award-winning documentaries and dramas on public television and cable, innovative new media projects on the Web, and the Emmy Award-winning weekly series Independent Lens Tuesday nights at 10:00 PM on PBS. ITVS International is a division of the Independent Television Service that runs the Global Perspectives Project (GPP), an international exchange of documentary films made by independent producers, bringing international voices to U.S. audiences and American stories to audiences abroad. ITVS is funded by the Corporation for Public Broadcasting, a private corporation funded by the American people. The GPP is funded by the William and Flora Hewlett Foundation, Ford Foundation, and the John D. and Catherine T. MacArthur Foundation. For more information please visit

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