Generating publicity is one of the most impactful ways to promote your business and generate new business leads.
This workshop is designed for business owners or solo workers who are looking to generate publicity.
The second workshop in a series on how to market yourself, Media 101 outlines tactics on how to generate a story idea, own or create a trend, how to create a newsworthy media angle - and then how to approach the media.
This workshop is hands on and attendees are given worksheets to map out their pitch, and the tools to help them identify what makes their business unique and newsworthy.
You'll walk away with cheat sheets and a clear outline on how to build a long lasting relationship with the media.
Having placed clients in The Huffington Post, Sydney Morning Herald, Australian Financial Review, The Age, JUNKEE, Desktop Magazine, Marketing Magazine, ABC Radio and countless online publications, you'll be in expert hands.