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Measuring Your Employer Brand [Enviable Workplace Series]

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Location

Perkbox Happiness Lab

20-22 Tudor Street

London

EC4Y 0AY

United Kingdom

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Event description

Description

Your reputation as an employer will seriously impact your ability to hire and retain the right talent.


"Companies with strong employer brands see a 43% decrease in cost per hire." - LinkedIn

"The cost of a bad reputation for a company with 10,000 employees could be as much as $7.6 million in additional wages." - BLS


Overview

Measurement is necessary in order to define what success looks like. But how do you go about measuring your employer brand? There are plenty of metrics and methodologies out there, however the trick is to figure out which apply to your organisation.

In this session, we will cover:

  • Why we need to measure employer brand

  • Examples of measurement in leading organisations, large and small

  • Internal data (e.g. surveys) vs. external data (e.g. benchmarking)

  • Using publicly available user-generated information (review sites, social, etc)

  • Tying metrics and results to actual financial ROI

  • Analysing your employer brand trajectory over time


About Jörgen Sundberg

Employer brand consultant & CEO of Link Humans. Regular speaker at business schools & conferences, interviewed in The Times, The Guardian & by the BBC. Host of the weekly Employer Branding Podcast, featuring companies like GE, Walmart, Salesforce & Vodafone. Author of “Employee Advocacy: The Ultimate Handbook” together with Ben Donkor of Microsoft.


Who should attend?

This event has been designed to focus on measuring your employer brand from the perspective of HR professionals. The morning will be particularly useful for those who are looking to Employer Brand measurement strategies in order to promote the retention and attraction of high performers to their business.


Itinerary:

9:00 - 9:30 Arrivals & Coffee

9:30 - 9:45 Introduction by Andy Partridge

9:45 - 10:30 Measuring Your Employer Brand

10:30 - 11:00 Q&A


Venue

This event will be held at the beautiful Perkbox Happiness Lab 20-22 Tudor Street in Central London. The closest stations are Temple and Blackfriars on the Circle and District Lines.

Perkbox Venue


Ts&Cs & Privacy Policy

Your email address will be added to the Enviable Workplace database and you may also be sent an email from Perkbox thanking you for your visit to their Happiness Lab. We will not share your data with third parties. You may unsubscribe from our mailing list at any time.

This event is reserved for corporate HR professionals and is unfortunately not available at this time to recruiters, agencies, job boards or consultants.

Please enter your correct details in the booking form as Andy Partridge will contact you directly

Enviable Workplace reserve the right to cancel any booking in which the full registration form is not fully completed, or if the booking is made by individuals outside of this criteria.

This event is kindly being hosted by the lovely team at Perkbox. Perkbox - Team Happiness, delivered. To learn more send an email to madlena@perkbox.co.uk or call 0208 396 6812.



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Date and Time

Location

Perkbox Happiness Lab

20-22 Tudor Street

London

EC4Y 0AY

United Kingdom

View Map

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