Measuring Value with Analytics
Wednesday, July 24, 2013 from 7:00 PM to 9:30 PM (EDT)
Wednesday, 24 July
7:00 - 8:30pm EST
For more info on this please visit Brandups.com.
Ever feel like you're not getting your ROI on your online marketing time and money? Understanding wants works and what doesn't is key for feedback, making changes and planning the future. This can be achieved through capturing marketing analytics. Without analytics, it's like driving with no map or end point. Many fail, making the same mistakes over and over again with the real issues going unnoticed or frankly swept under thus rug. Especially of your product or service is web based, analytics is like air or water to a human, life or death. Many argue analytics is expensive and confusing.
During this class, you'll learn:
- An introduction different types of analytics (i.e. web, social media, email campaigns, etc)
- The different types of metrics for traffic, engagement, conversion, etc.
- How to identify your key performing indicators (KPIs)
- About the best platforms perform analytics
- How to capture conversion rates and trends?
- How to perform an analysis and what to do with it?
Price:$25 per class or $150 for 8 classes
Instructor: McKenzie M. Slaughter, Founder and Managing Director of Brandups
How to Attend This Class:Register online at Eventbrite.com. An email invitation will be sent to those who have purchased a ticket and a link will be included within 24 hours of the event.
Refund Policy: Cancellation by emails must be received up to 5 days prior to event and will be refunded in full. Cancellations with 3 days prior to event, may receive a credit to use for other Summer Series Classes. No refunds or credits will be given after this timeframe.
Brandups advises early stage startups on maximizing brand value with brand finance solutions under one platform. We serve as both the brand and financial advisor to create, measure, and leverage brand value for capital raising and revenue growth.
Learn more at www.brandups.com