£25

Measuring Digital Return on Investment - Moray Speyside

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Location

The Drouthy Cobbler

48 a High Street

Elgin

IV30 1BU

United Kingdom

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Event description

Description


How can you improve what you are doing if you’re not measuring it? Understand exactly what you can learn from free analytical tools available online. We’ll help you work out what you should measure on a monthly basis, how this can help you plan future marketing activity and what revenue your digital activity is generating.

Workshop content includes:


  • Planning for success
  • Google AdWords
  • Google Analytics
  • Google Search Console
  • Twitter analytics
  • Facebook insights
  • Key success measures and reports



Who should attend?

Business owners and managers who pro-actively measure return on investment. Delegates should have a website and an active social media presence.


What do you need to bring?

Delegates are asked to bring their own laptop or tablet, as well as log-in details for Google, Google Analytics, Facebook, Twitter. Don’t forget to bring a power pack.

What will you learn?

  • How to maximise usage of free tools for measuring return on investment and ongoing management of your digital strategy
  • The importance of using your own data for improvements 

  • Overview of key reports in Google Analytics 

  • An intro to Google Search Console 

  • An overview of Facebook Insights and Twitter Analytics





Cancellation Policy

We maintain a 48 hour cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.


DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.


Digital Tourism Scotland Partners

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Date and Time

Location

The Drouthy Cobbler

48 a High Street

Elgin

IV30 1BU

United Kingdom

View Map

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