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Measuring Digital Return On Investment - Elgin Moray Speyside
Tue 28 March 2017, 09:30 – 12:30 BST
Understand what you can learn from the free analytical tools, what you should measure on a monthly basis, how this can help you plan future marketing activity and what revenue your digital activity is generating.
Tools covered in this detailed session include Google Analytics, the Twitter Analytics dashboard Facebook Insights, Google Search Console, Google Plus Dashboard and Tweetreach.
**Attendees should bring their own laptop/tablet and will need their login details to Google, Google Analytics, Facebook and Twitter.**
Understanding of free analytical tools and direction on how to maximise usage for measuring return on investment and ongoing management of your digital strategy.
We maintain a 48hr cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.
DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.