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Measuring and Demonstrating Value in Communications and Marketing

IABC San Diego

Wednesday, June 19, 2013 from 11:30 AM to 1:00 PM (PDT)

Measuring and Demonstrating Value in Communications and...

Ticket Information

Ticket Type Sales End Price Fee Quantity
IABC Member
Please provide your IABC membership number with your registration. Please note we cannot offer refunds for no-shows or cancellations.
Ended $30.00 $0.00
Non-Member
Please note we cannot offer refunds for no-shows or cancellations.
Ended $50.00 $3.74
Student
Be prepared to show your student ID at registration. Please note we cannot offer refunds for no-shows or cancellations.
Ended $20.00 $0.00

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Event Details

 

Measuring and Demonstrating Value in Communications and Marketing

We all know how difficult it can be, but also how important it is, to measure and showcase the value of our communications. Are your messages getting through? Do your efforts have any impact on your company's bottom line? And how can we use this information to continue to improve and refine our communications strategies?

Join IABC/San Diego for a lunch meeting on June 19 to learn how to ensure communication effectiveness and demonstrate value using proven research methods that give you the metrics you need to show ROI. Case studies, do-it-yourself strategies, and professional research methods will be presented.

About our speaker

Kirsty Nunez 

Presentation by Kirsty Nunez, President of Q2 Insights, Inc., a market research firm with offices in Encinitas, CA and New Orleans, LA. Kirsty’s graduate education is in research psychology (MA) and applied statistics (MSPH). A career market researcher and innovation facilitator, Kirsty has more than 25 years of qualitative and quantitative research experience directing projects for a diverse group of local, regional, national and international organizations.

Lunch is provided. Please note that we cannot offer refunds for no-shows or cancellations. 

Have questions about Measuring and Demonstrating Value in Communications and Marketing? Contact IABC San Diego

When & Where


UCSD Extension
6256 Greenwich Drive
San Diego, CA 92122

Wednesday, June 19, 2013 from 11:30 AM to 1:00 PM (PDT)


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Organizer

IABC San Diego

As an international organization founded in 1970, the IABC provides a professional network of almost 16,000 business communication professionals in more than 70 countries. Here in San Diego, our chapter has grown significantly over the past few years and now has more than 100 members. Visit us at http://sandiego.iabc.com/.

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