Measurement & Attribution Committee Meeting

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Choose from two in person options:

NYC Office: 116 E 27th Street, 8th Floor, New York, NY 10016

San Francisco Office: 121 Spear Street, Rincon Center 2, Suite 270, San Francisco, CA 94105

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Join IAB as it kicks off its Measurement & Attribution Committee with its inaugural meeting on Friday, 6/16 from 12-2 PT / 3-5p ET.

Co-chairs Neil Hoyne, Head of Customer Analytics at Google, and Andrew Covato, Director of Product and Marketing Technology at Netflix, will lead a conversation about the committee’s proposed work to develop more sophisticated, causation-based measurement and attribution standards, and solicit feedback from the larger committee about how best to develop and prioritize industry guidance for the remainder of the year.

Come prepared to contribute to the debate as IAB solidifies its agenda for 2017 and beyond in these ever-important areas. Full meeting agenda coming soon.

Date and Time

Location

Choose from two in person options:

NYC Office: 116 E 27th Street, 8th Floor, New York, NY 10016

San Francisco Office: 121 Spear Street, Rincon Center 2, Suite 270, San Francisco, CA 94105

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