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Meaning of INSIGHT in advertisement, universe and everything

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0100 Campus

18 Staré Grunty

841 04 Karlova Ves

Slovakia

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Great creative work comes from great insights. But what is actually insight? What makes a great insight?

Insights don’t always come together quickly or easily when developing ideas and concepts. Most of the time, it takes a lot of time and effort to get them articulated just right. They must be compelling, without being preachy. They must be truthful, without being too obvious. They must be empathetic, without being presumptuous.

So where to begin?

Let Martin Motáček, Creative Director at Wiktor Leo Burnett tell you! Martin will talk about about certain study case, from scratch to result.

Come on & read some introduction by Martin!

Hi, I’m Martin, but everybody calls me Moták... Yes, I know.. But you simply can’t escape it, when your surname is „Motáček“. So feel free to call me like that, because It‘s better to ride it, if you cant fight it. I work in advertisement business for more than 10 years as a Creative Director. I spent my time on brands like Orange, Eset, Innogy, 365.bank, Generali, HB Reavis, Across and many, many more. I believe that advertisement should be honest and insightful. If you want to know what is an insight and how to build a successful campaign on it, or why i think Bob Marley was the biggest advertisement mastermind, see you on my speech.

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0100 Campus

Staré Grunty 18

Binarium building

2nd floor

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0100 Campus

18 Staré Grunty

841 04 Karlova Ves

Slovakia

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