$135 – $185

Event Information

Share this event

Date and Time

Location

Location

Jack's Abby Craft Lagers

100 Clinton Street

Framingham, MA 01702

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description
The two-track conference will focus on quality and technical brewing and business and marketing best practices.

About this Event

On Monday, May 18, MBG Con, the Mass Brewers Guild’s (MBG) Technical Brewing & Business Conference will return to Jack’s Abby Craft Lagers in Framingham for a day-long series of workshops and lectures. Held from 8 a.m. to 6 p.m., the focus of the event is to learn best practices from industry experts and create meaningful connections with peers.

Registration, Breakfast & Vendor Exhibition

Jack’s Abby Craft Lagers Beer Hall

8 to 9 a.m.

President Welcome & Sponsor Introduction

9 to 9:10 a.m.

Keynote Address

9:10-10:00 a.m.

Presentation: Rob Tod, founder of Allagash Brewing Co.

"Brewing in the U.S.A. - A Look at Craft Beer's Past and Future"

Rob Tod started Allagash Brewing Company 25 years ago. In that time, he’s helmed a brewery that has weathered beer booms and busts, regulation changes, and more. In this chat, Rob will cover what he sees happening in today’s brewing industry, and what any brewer—big or small—should be prepared for in the years ahead.

Morning Breakout Session 1 – Technical

10:10 to 11:10 a.m.

Workshop: Matt Stinchfield Safety Ambassador for the Brewers Association

"Safety is Fun and Loving!"

The content comes in four parts: 1) BA’s commitment to safety with a quick touch on state/federal OSHA information; 2) a briefing of free, helpful, safety resources for brewers, such as BA-developed Best Management Practices, video education, Forum interaction, and presentations; 3) a demonstration of the hazard assessment process; and 4) a reality check of some commonplace safety concerns for brewers.

Morning Breakout Session 1 – Business

10:10 to 11:10 a.m.

Presentation: Rob Burns, co-founder of Night Shift MBG board member

"Growing Pains"

Lessons from expansions, mistakes, and challenges, Rob Burns, co-founder of Night Shift Brewing, dives into Night Shift’s inception story - from a 3 bbl. brewery to what it has developed into today. Learn what traps, mistakes, and hard learned lessons enabled his company to grow. Walk away with best practices on how to fund expansions and the challenges around managing growth.

Morning Breakout Session 2 – Technical

11:30 a.m. to 12:30 p.m.

Tandem Presentation: Aeronaut Labs & Omega Yeast

"Practical Applications for Yeast"

In this tandem workshop attendees will first learn from the team at Aeronaut Labs on what it took to launch their own in-house operation. They’ll give advice on how to integrate and acquire the essentials, affordable for even the smallest breweries on a budget. They’ll talk about equipment, prioritization and the expertise and training required to run a quality assurance program. After which, Omega Yeast will step to the microphone to share tips and tricks on shortening tank time, how to get the most from each pitch, and present options and best practices for microbiological quality control testing.

Morning Breakout Session 2 – Business

11:30 a.m. to 12:30 p.m.

Tandem Presentation: Bob Babine partner at Edelstein CPAs & Sam Hendler, MBG President & co-founder of Jack’s Abby Craft Lagers

"Tightening the Books, Staying Lean & Fine Tuning Brewery Operations"

As the craft beer industry changes and evolves understanding your finances, the real cost of equipment and how to streamline your business model will be crucial to navigating the years ahead. Learn from Bob Babine, partner at Edelstein CPAs and Sam Hendler, MBG President & co-founder of Jack’s Abby Craft Lagers as share they share resources, advice and best practices. Plenty of time for Q&A.

Afternoon Breakout Session 3 – Technical

1:20 to 2:20 p.m.

Panel Discussion: Karl Arnberg, sensory specialist at Allagash, Lindsey Barr from DraughtLab (sensory lab software program), Chris Sellers, The People’s Pint – Jeremy Cross quality manager of Jack’s Abby Craft Lagers to moderate.

"Bringing Sensory Home"

In previous conferences, we learned how to use our bodies as tools in order to properly evaluate beer. This year, learn from Karl Arnberg, sensory specialist at Allagash, Lindsey Barr from DraughtLab, and Chris Sellers, head brewer at The People’s Pint as they share their sensory knowledge and expertise in order to help breweries develop a robust sensory program on any budget. Discussion moderated by Jeremy Cross, quality manager from Jack’s Abby Craft Lagers.

Afternoon Breakout Session 3 – Business

1:20 to 2:20 p.m.

Workshop: Hannah Huke, Director of Marketing for the Briar Group restaurants and Briar Events.

"Crafting Your Paid Advertising Strategy"

In 2020, digital marketing opportunities are everywhere but which are the best to drive your revenues? In this session, Hannah Huke will review outlining your business objectives, how to determine your target markets, and ways to effectively use your limited advertising budget to drive revenues.

Afternoon Breakout Session 4 – Technical

2:40 to 3:40 p.m.

Panel Discussion: Jamie Floyd, Campbell Morrissy, Merritt Waldron, Matt Stinchfield – Moderator Caleb Hiliadis

"SOPs: Creating a predictable and profitable engine"

Standard Operating Procedures (SOP) are mandatory for breweries that want to build a predictable and profitable engine. From ensuring the quality and consistency of your products as well as safety and wellbeing of your team, SOPs are vital for business success and growth. Moderator Caleb Hiliadis from Amherst Brewing, will lead a panel discussion with SOP wizards, Jamie Floyd from Ninkasi Brewing, Campbell Morrissey from Mother Road Beer, Matt Stinchfield Safety Ambassador at the Brewers Association, and Merritt Waldron from Baxter Brewing co.

Afternoon Breakout Session 4 – Business

2:40 to 3:40 p.m.

Tandem Workshop: Jim Dumas of Fat Basset Design and Ryan Dunlevy of New England Label

"Label Design and Production"

Ryan and Jim will lead a tandem presentation that walks brewers through the creative and production process of building a brand system within your packaging, with a concentration on the 16oz label. From what catches the consumers eye to the important elements of material selection, and overall aesthetics and performance - this session will cover everything from the time you contact a designer about needing a label designed to the moment you have your completed labels in hand.

HAPPY HOUR & SESSION FIVE

4 to 6 p.m. – Springdale Barrel Room

Panel Discussion: Dan Kenary, founder of Mass. Bay Brewing Co., Jim Koch, founder of Boston Beer Co., Ned LaFortune, founder of Wachusett Brewing Co., Beth Marcus, founder of Cape Cod Beer and Rob Tod, founder of Allagash. Moderator Rob Burns, co-founder of Night Shift.

"History Repeats – Learn from the “OG” Brewers in Today's Beer World"

A beer-side chat with the leaders who kicked off the craft beer revolution. Learn from those who have “been there,” as they survived tough times and rapid growth and hear their advice on what the next generation of brewers should consider to stay true to craft beer. Rob Burns, co-founder of Night Shift will guide a discussion with Dan Kenary, founder of Mass. Bay Brewing Co., Jim Koch, founder of Boston Beer Co., Ned LaFortune, founder of Wachusett Brewing Co., Beth Marcus, founder of Cape Cod Beer and Rob Tod, founder of Allagash.

**Speakers and Presentations Subject to Change**

Share with friends

Date and Time

Location

Jack's Abby Craft Lagers

100 Clinton Street

Framingham, MA 01702

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved