Maximum Momentum with Research, Data and Insights

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Faculty House, Presidential Room

64 Morningside Drive (enter on 116 Street between Amsterdam Avenue and Morningside Drive)

New York, NY 10027

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MS in STRATEGIC COMMUNICATION SPEAKER SERIES

Maximum Momentum with Research, Data and Insights

Mike Berland, Founder and CEO of Decode_M


6:00 - 6:30 PM Nibbles and Networking
6:30 - 8:00 PM Presentation and Q&A


Mike Berland is an internationally recognized strategic advisor and communications consultant and an expert in how people think and behave as consumers, voters, and decision-makers. In this session, he will discuss how he uses research and analytics to decode data into momentum for clients.

Mike’s new book Maximum Momentum: How to Build It and How to Keep It will be coming out in January 2020. Maximum Momentum is a lively examination of hot trends in the current arena—from politics to society to business to sports. Using colorful graphics to underscore the stories, Mike examines the people, issues, movements, and products that most captivate Americans.

About the Speaker:

Mike Berland is the Founder and CEO of Decode_M, a research and analytics firm that decodes data into momentum for its clients. In a world that runs on data, Mike strongly believes that everything is knowable, you just have to know where to look. Throughout his career, he has represented prominent political figures, major companies and social movements. Prior to founding Decode_M, he was the CEO of the insights and analytics arm of Edelman Public Relations, Edelman Berland, and President of the research and political polling firm Penn, Schoen & Berland.


RSVP by Wednesday, November 6, 2019

For questions and further information, please contact Ed Yanisch ey2289@columbia.edu.

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Date and Time

Location

Faculty House, Presidential Room

64 Morningside Drive (enter on 116 Street between Amsterdam Avenue and Morningside Drive)

New York, NY 10027

View Map

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