As communicators, you often know a rough idea of who your target market is - but do you act on it?

Let’s move past the basics of identifying a high-level target market and dive into the psychology of what they're thinking and how that affects your business.

Join us as Jade Scherr leads us through a step-by-step guide on how to better define your target audience, understand the importance of their behaviors, and shift your marketing accordingly to maximize your ROI.