San Francisco, California
London, United Kingdom
Join American Photographic Artists on Tuesday, October 23, 2012 at the School of Visual Arts Beatrice Theater for two exciting programs that will have a huge impact on your business. Doors Open at 11:30 am.
The protection of your images through licensing and copyright registration will improve your bottom line. It's a difficult market out there. Brian Smith and Jeff Sedlik will help you understand how licensing and copyright registration will protect you and potentially increase your revenues.
12:00 Noon - Brian Smith - A Survival Guide to Editorial Photography Licensing
Pulitzer Prize-winning photographer Brian Smith, President of Editorial Photographers, will discuss how to maximize the creative and commercial rewards while avoiding bad contracts and stagnant rates. Seminar Topics include: How production value can make your work stand out; How to charge properly for digital processing; The best things you can do in a slow economy; How to maximize re-licensing, syndication and reprint revenue; How the shift to online content will affect rates; What you should know about editorial that nobody told you.
2:00 PM - Jeff Sedlik - Protecting and Using Your Copyright
Are you receiving the full value from your work, or leaving money on the table? Is your work fully protected? How do your copyrights fit into your business plan? Ever struggled with the wording of an estimate or proposal? Do you confidently respond to client requests for "buy-outs" and work-made for-hire terms? Do you know all of the most important factors to consider when quoting fees to your clients? In this presentation by photographer and image licensing expert Jeff Sedlik, you will learn not only how to protect your rights, but how to use those rights to maximize your profits.
When & Where
American Photographic Artists
APA's mission is Successful Professional Photographers. Our goal is to establish, endorse, and promote professional practices, standards, and ethics in the photographic and advertising community. We seek to mentor, motivate, educate, and inspire in the pursuit of excellence. Our aim is to champion and speak as one common voice for advertising photographers and image makers to the advertising industry in the United States and the World.
Activism - Community - Education - Inspiration