$25

MATTER Workshop: How to Persuade Investors to Finance your Startup

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MATTER

222 W Merchandise Mart Plaza

#1230

Chicago, IL 60654

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MATTER members and partners: use your discount code for 100% off the registration price. If you don't know your code, please email info@matter.health for assistance.


ABOUT THIS WORKSHOP

For innovators, harnessing the power of effective storytelling is the key to ensuring that their company story is tailored to resonate with specific audiences. In this workshop, three seasoned veterans – a former investment banker/current healthcare entrepreneur, a branding expert and a marketing story strategist – will work with attendees to shape their elevator speech and pitch deck through a series of thought-provoking, interactive exercises. Each participant will emerge with individualized strategies, tactics and messages tailored to their specific needs as a healthcare startup. They may not be “final,” but they will more effectively capture the essence of each innovator’s company.

Join this workshop to learn:

  • how to address investors’ key needs and concerns

  • how to develop an effective value proposition that resonates with all stakeholders, including investors

  • how to navigate for success by using “Start with Why” as your compass


Can't attend in person? Join us in our virtual classroom. To join this workshop virtually via Webex, select the "Virtual classroom" ticket type at checkout - access instructions will be included in your email receipt.


ABOUT THE INSTRUCTOR

Louis Claps
Louis is one of the founders of Exclaim, a renowned Chicago-area client services agency. He specializes in marketing strategy, creative development and brand-building. His more than 32 years of experience is composed of his leadership at Exclaim and director-level positions for several global agencies and corporations. Louis is a relentless client advocate for some of the world’s best-known brands, including Allstate, Abbott, AbbVie, Baxter, Caremark/CVS, Fresenius Kabi, Hollister and Zebra Technologies.


Kathryn Burrer Hyer
Kathryn was the founding investor in Diagnostic Photonics, a medical device company, and has been active in the company since its inception. In addition, she has provided assistance to life science startups through the PROPEL Center of the iBIO Institute. Kathryn’s background includes venture investing, C-level operations, finance, law and health care. Previously, Kathryn spent fourteen years in investment banking and was the founder and head of a health care group at a national securities firm based in Chicago. She is a founding member of the Chicago Chapter of Women in Bio, and has been a board member of several public and privately held health care companies.


Jed Weiner
Jed has been an independent healthcare marketing story strategist since 2001. He developed his storytelling skills in college as a broadcasting and film student, as a TV news reporter and producer, and over the past 30 years as a communications expert at medical manufacturers (Abbott, Baxter, Searle) and global PR agencies (Edelman, Fleishman-Hillard, GCI Health, Weber Shandwick). As an independent consultant, Jed delivers senior-level counsel and detail-oriented implementation of PR and marketing communications initiatives to support the needs of startups, global companies and regional healthcare systems. He is a Chicago Innovation Mentor and one-on-one mentor for MATTER companies.



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MATTER

222 W Merchandise Mart Plaza

#1230

Chicago, IL 60654

View Map

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