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Matt Hart -- "Win at All Costs"

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Matt Hart will speak about his new book, "Win at All Costs," in this virtual event.

About this event

Matt Hart will speak about his new book, Win at All Costs: Inside Nike Running and Its Culture of Deception, on Thursday, October 28th at 5:00pm MT on Zoom.

About the Book:

In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . .”. Opening the file, Hart realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board as part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and their Nike-sponsored runners, including some of the world’s best athletes.

Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s secretive running program, uncovering a cutthroat corporate culture of systemic cheating, gender discrimination, drug misuse, and medical malpractice. Shocking in the extent of its revelations, Win at All Costs opens readers’ eyes to the reality that rigged competition is widespread and entrenched—even at one of the most prestigious sports brands in the world.

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IMPORTANT TICKETING AND EVENT INFORMATION

*Tickets are $5 (plus a small convenience fee) for the access link to this virtual event. This access link will be sent 24 hours before the event.

* The virtual event begins at 4:00pm PT / 5:00 pm MT / 7:00pm ET and will last about one hour. If you have issues during the event or if you'd like to ask a question during the Q&A portion, please email your questions to BBSVirtualEvents@gmail.com.

*Win at All Costs is available to purchase from Boulder Book Store at the link below. A code will be sent to you after purchasing a ticket to this virtual event that is good for $5 off the books at checkout. Email BBSVirtualEvents@gmail.com if you don't receive your code.

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Boulder Book Store is Boulder’s largest independent bookstore with 20,000 sq. feet, more than 100,000 titles, and three floors.

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