Skip Main Navigation
Page Content

Save This Event

Event Saved

Looks like this event has already ended.

Check out upcoming events by this organizer, or organize your very own event.

View upcoming events Create an event

Matching medium and messengers to meet the masses


Thursday, December 8, 2011 from 7:00 PM to 9:00 PM (EST)

Matching medium and messengers to meet the masses

Ticket Information

Type Remaining End Quantity
SONYC 7 2 Tickets Ended Free  

Share Matching medium and messengers to meet the masses

Event Details

Reaching an audience that's already interested in science is a relatively easy thing to do. Reaching a broader audience, however, can be a serious challenge. Attracting and maintaining an audience outside the core of science enthusiasts requires a carefully crafted match of the medium and messenger. When and how should scientists and science communicators seek to highlight science issues to the general public? Should we be ready to respond and correct public misunderstandings or attempt to influence science policy? What material can be handled through social media, and what requires a more involved form of engagement, such as a science festival? Our panel has experience communicating with everyone from young kids to policymakers, and will discuss what they've learned about using different spokespeople and platforms to get their message out. 



Darlene Cavalier is the woman behind the Science Cheerleaders.

Jamie Vernon, a science policy analyst.

Molly Webster, lead producer for live programming at the World Science Festival.

Kevin Zelnio is Assistant Editor and Webmaster for Deep Sea News and a freelance writer.


Please register here if you plan on attending the event in person.

Have questions about Matching medium and messengers to meet the masses? Contact SoNYC
Attendee List Sort by: Date | First Name | Last Name
Show More

When & Where

Weiss 305
Rockefeller University
E66th and York Ave.
New York, NY

Thursday, December 8, 2011 from 7:00 PM to 9:00 PM (EST)

  Add to my calendar



SpotOn NYC (#sonyc) is a monthly discussion series organised by Nature Publishing Group and Ars Technica and hosted at Rockefeller University. The organisers are Lou Woodley, John Timmer, Jeanne Garbarino and Joe Bonner

More information about our events, including related blog posts and Storify and livestream archives can be found on the SpotOn website.

You can also find SpotOn NYC on Facebook and Twitter.  

  Contact the Organizer

Interested in hosting your own event?

Join millions of people on Eventbrite.

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.