$65 – $85

Mastering the Driving Force Behind Effective B2B Marketing

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Location

The Inn at Laguna Beach

211 N. Pacific Coast Highway

(adjacent Main Beach Park)

Laguna Beach, CA 92651

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SoCal BMA Logo P&P


Sat | Sept 23 | 9:00a-4:30p | OC-Laguna Beach | #socalbma

SoCal BMA - Mastering the Driving Force workshop - Main Beach Laguna Beach
(Includes beachfront lunch on the terrace.)

Advance Registration Rate (by 11/15)
$65 - Nonmembers
 Join Now
$45 - Members
(requires code) contact SoCal BMA

General Admission Rate (After 11/15)

$85 - Members and Nonmembers


Mastering the Driving Force Behind Effective B2B Marketing

The notion that "email is dead" is a myth.

The truth is... Email continues to reign as the leading marketing channel. It is a critical component to successful business-to-business (B2B) marketing campaigns and the driving force in digital marketing.

  • According to Satista.com, 61% of marketers identify emails as their most important digital marketing tool, ahead of websites at 59%
  • VentureBeat's Email Marketing: A CMO Guide reports that for every $1 spent, Email Marketing generates $38 in return on investment (ROI)
  • Demandwave's 2017 State of B2B Digital Marketing findings indicate Email at 73% as the most effective channel for driving leads vs. 70% Organic Search, 55% Social Media, 54% Paid Search, and 37% Display Advertising
  • Salesforce's State of Marketing 2017 asserts, "combining email with a myriad of other marketing channels delivers exponential benefits. Marketers report higher levels of awareness, engagement, and acquisition"
  • eMailmonday's Ultimate Mobile Email Stats July 2017 indicates an industry accounting of email reading via mobile devices which includes 55% Hospital, Healthcare & Biotech; 52% Corporate Services industry; 42% Industrial Manufacturing & Utilities; and, 33% Computer Software & Online Services

Join us on Saturday, December 2nd, 9:00a-4:30p, overlooking the world famous Main Beach Park at The Inn at Laguna Beach, for Mastering the Driving Force Behind Effective B2B Marketing presentation and workshop, featuring Director of Email Marketing at Enventys Partners, and author of How to Win at B2B Email Marketing: A Guide to Achieving Success, Adam Q. Holden-Bache.

Adam will walk you and your team through the email strategies and techniques for developing successful ROI centric marketing programs with:

  • Proven techniques for defining and refining your hard and soft metric email marketing goals
  • The art and tactics to collecting, managing, and growing your high quality, engaged, and responsive contact list
  • Effective, relevant, personalized, and actionable messaging
  • Insights on the latest and most effective testing tools and techniques

By participating in this workshop, you and your team will be able to develop a consistent overarching strategy for email integration into your marketing programs; leverage email's increasing effectiveness through personalization and segmentation; and possess actionable insight into what is in store for the future of Email Marketing.


Schedule
9:00a - Coffee Mixer and Check-in
9:30a - Program (includes beachfront lunch on the terrace)
4:30p - Workshop Event Ends

When
Saturday, December 2, 2017

Where
The Inn at Laguna Beach (adjacent Main Beach Park)
211 North Pacific Coast Highway, Laguna Beach 92651

Attire
Business Casual

Hotel Parking
$8 - Special Rate Prepaid (Event Registration add-on OPTION)
$15 - Standard Rate - Pay hotel front desk, upon arrival


Click "Tickets" green bar to Register Now.



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Date and Time

Location

The Inn at Laguna Beach

211 N. Pacific Coast Highway

(adjacent Main Beach Park)

Laguna Beach, CA 92651

View Map

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