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Mastering the Art of Content Curation: A Discussion with Flipboard

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DNN Software

155 Bovet Rd

Suite 205

San Mateo, CA 94402

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Description

Content Curation

At the heart of most content strategies is “owned content," but many also include curation of relevant stories and articles. Incorporating different perspectives and sources provides value for your audience, increases your credibility as a reliable resource, and builds thought leadership.

Our Presenters

Flipboard’s Mia Quagliarello (head of curation) and Christel van der Boom (head of communication) will address these content curation questions:

• What's the difference between content curation and aggregation?

• How do we make decisions about what's worthy and relevant content for audiences?

• How can curation support branding of a company or a product?

• Are there ways curation can boost content distribution and audience reach?

They’ll also show how Flipboard uses content curation to engage its own audience of 100 million monthly active readers. They’ll detail how brands such as Marriott Traveler, Sony and CloudLine Apparel are using content curation in their content marketing strategies.

Schedule

6:30 - 7:00 Grab food and network

7:00 - 8:00 Mia and Christel's presentation, with Q&A

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Location

DNN Software

155 Bovet Rd

Suite 205

San Mateo, CA 94402

View Map

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