Mastering Price Reductions in a Shifting Market — with Chris Colgan

About This Event

Real estate markets are changing fast — and pricing strategy has never mattered more.

Join Debbie De Grote, Co-Founder and CEO of Forward Coaching, and Chris Colgan, Founder of the Real Nova Network and top Northern Virginia team leader, for a powerful live virtual workshop on how to master price reductions with confidence, data, and professionalism.

Whether you’re a seasoned agent navigating challenging conversations or a newer agent still building pricing expertise, this session will give you actionable frameworks used by some of the best agents in North America.

You’ll Learn How To ...

✅ Become the local market and pricing expert your sellers can trust
✅ Set realistic seller expectations and avoid surprises later
✅ Approach price reductions with data-driven confidence
✅ Use scripts and communication techniques that build trust and drive action
✅ Keep listings competitive, active, and attractive — even in a shifting market

You’ll walk away ready to lead conversations that protect relationships, preserve momentum, and produce results.