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Mastering Negotiations Workshop

General Assembly

Saturday, November 16, 2013 from 10:00 AM to 5:00 PM (PST)

Mastering Negotiations Workshop

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Event Details

Mastering Negotiations Workshop 
Saturday, November 16th  from 10:00 am to 5:00 pm

Rob Aikins, Co-founder, Drinkcode
Sidharth Kakkar, Co-founder, Front Row Education

There are only 7 hours between a life as a negotiating n00b to a master in the art of negotiation. In this full-day workshop you will learn how to identify opportunities for negotiating, prepare for the situation, and achieve your desired results. This workshop is for anyone who anticipates ever negotiating a salary, a business deal, with a team at work, purchasing a home or car, financing a venture or a loan, pricing a product, or going to a yard sale. The workshop is directly created from negotiation curriculum in the Stanford Graduate School of Business and The Kellogg School of Management at Northwestern. 

Students will receive instruction, engage in mock negotiations, and receive direct feedback. You will leave this workshop with the ability to walk away from this class knowing the way to get more money, stock, or a better price. Talk about ROI!

Topics covered 

  • Etiquette: ethics, lying, disputes, and why you should never accept the first offer
  • How To Prepare: scoring systems, dimensions, reservation prices, BATNAs, and target prices
  • Cognitive Forces: anchoring, first offers, and rationale
  • Key Techniques: MESOs, concessions, and negotiating packages vs. pieces


  • Enter any negotiation with the appropriate preparation necessary to secure optimal outcomes
  • Distance yourself from the cognitive forces at play, and recognize the path to a favorable outcome.
  • Use research-backed techniques that consistently create better results
  • Understand how to process offers, and protect your interests by producing great counter offers

Note: There will be a 45 minute lunch break.


Rob Aikins learned his negotiation skills in the MBA program at Stanford Graduate School of Business. He currently works as COO and co-founder of Drinkcode, a social gifting startup. Rob previously worked as an economic consultant for Bates White, where he negotiated insurance settlements worth $9 million in insurance policies. In addition to his MBA, Rob also has a BS in Mechanical Engineering from the University of Maryland.


Sidharth Kakkar learned his negotiation skills while getting his MBA from The Kellgg School of Management at Northwestern. He's founder and CEO of his own startup, Front Row Education, a tablet-based math education company. Sidharth previously worked for Goldman Sachs and for Bain & Company. Before getting his MBA, Sidharth got his Bachelors in Computer Science from Carnegie Mellon.




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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at at least 7 days before the scheduled event date. No refunds will be given after this timeframe. 
Have questions about Mastering Negotiations Workshop? Contact General Assembly


Saturday, November 16, 2013 from 10:00 AM to 5:00 PM (PST)

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General Assembly

General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, design, and business.

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Mastering Negotiations Workshop
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