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Masterclass with David Shing - Henley MBA & Alumni

IME - Fonden for International Management Education

Wednesday, May 31, 2017 from 12:30 PM to 5:00 PM (CEST)

Masterclass with David Shing - Henley MBA & Alumni

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Masterclass ticket (required to participate) May 31, 2017 kr360.00 kr0.00 kr90.00
Masterclass - Free guest ticket May 31, 2017 Free kr0.00 kr0.00
Henley Workshop after masterclass (limited seats) May 30, 2017 Free kr0.00 kr0.00

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Event Details

CHANGING THE CONVERSATION AS BRANDS BECOME THE EXPERIENCE

with David Shing

Enter the melting pot of the modern business world with David Shing, world leading expert on digital trends, branding and social media and level up your business strategy.

David Shing is digital prophet for AOL, changing brand perceptions across the globe. Shing has 20+ years’ experience driving digital transformation within advertising, media and technology companies, and like no one else he understands the future of digital, social media and technology.

The tech disruption has ushered us from the age of information to the age of conversation. As the digital landscape continues to shift, marketers need to move away from “campaigning” at consumers and toward having “conversations” with them. Embracing more humanized experience, attention is becoming the new currency measured by dwell time and engagement – not just the quick drive-by of a “like”, “follow” or “click”.

Get enlightened by a meaningful and insightful look at digital trends, how they are affecting behavior and learn what can brands do to influence the customer experience as screens become as fragmented as the technology, the data, the creativity and the distraction.

Join us to examine these digital trends and behaviors to understand how your brand can break through the noise. And as you engage in this session, you’ll learn how to do the same with your customers.


PROGRAM

12.30-13.00                         
Arrivals, sandwich and coffee
 
13.00-13.05:
Opening words by Kim Herlev, CEO Experimentarium and Chris Shern, Managing Director IME & Henley Business School.

13.05-13.15    
Setting the stage: Where is your company now? Identify your own present dilemmas, pains and questions for the next session

13.15-14.00    
Presentation by David Shing

14.00-14.20  
Case; Procter & Gamble by Jakob Stigler, Nordic Director and Thor Otar Nielsen, Nordic Head of Strategy & Planning, at AOL

14.20-14.40  
Facilitated discussion with David Shing, Jakob Stigler and Thor Otar Nielsen

14.40-15.00  
Break, coffee and cake

15.00-16.20  
Workshop; Play with your own customer and brand approach using the tools of creativity, change and storytelling

16.20-16.30  
Conclusions and the way ahead

16.30-17.00
Networking

17.15-18.30
Exclusive Henley workshop. Delve deeper into today's topics and engage in a more personal dialogue with David Shing and other alumni (max 30 reserved for Henley MBA Alumni).



WHO SHOULD ATTEND

This Masterclass is relevant to Managers, Marketers and professionals at all levels that seek to understand the forces that digitizing brings and prepare themselves for the momentous changes we face in the rapidly changing competitive landscape in which connecting technology, data and business is getting only more important.


FORMAT

This Masterclass is not a lecture with you as a passive audience. We facilitate the meeting and asks you both prepare yourself, share your situation, experience and opinions with the participants and thus involve yourself actively in the workshop. This secures that you and everyone else gets the most knowledge, inspiration and connections needed from the Masterclass.

Have questions about Masterclass with David Shing - Henley MBA & Alumni ? Contact IME - Fonden for International Management Education

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When & Where


Experimentarium
Tuborg Havnevej 7
2900 Hellerup
Denmark

Wednesday, May 31, 2017 from 12:30 PM to 5:00 PM (CEST)


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Organizer

IME - Fonden for International Management Education

Fonden for International Management Education (IME) is a Danish non-for-profit educational fund founded in 1994. Based in Copenhagen IME offers the international executive MBA degree from Henley Business School as well as an IME Mini-MBA certificate and executive courses.

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Masterclass with David Shing - Henley MBA & Alumni
Things to do in Hellerup Class Business

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