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Masterclass: The Entrepreneurial Architect - Singapore

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Cosentino City Singapore

34/35 Duxton Rd

Singapore, 08949

Singapore

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Event description
If Henry Ford had asked his clients what they needed, they would have asked for "a faster horse" instead of "a car".

About this Event

Inventing the future requires looking beyond the known. That is the true essence of innovation and entrepreneurship. In this Masterclass, Prof Jerónimo van Schendel will explore some of the opportunities that lie ahead, including technology-enabled business models, and explore how entrepreneurial management can positively transform our current notion of the architect and other related design sectors.

He addresses, among others, the following questions:

  • How do we identify, measure and communicate value opportunities in spatial design?
  • How is the role of the architect changing in the current era, and how could it be in the coming years?
  • Why architects and designers are especiallly valuable thinkers in entrepreneurship for a wide range of industries?

ABOUT THE SPEAKER

Jerónimo van Schendel is a Spanish-Colombian Architect, graduated from ETSAM in 2011 and Master in Architecture (M.Arch II) with Distinction, from Harvard University Graduate School of Design since 2016. He has worked with some of the most renowned architects in Spain, such as Cruz y Ortiz, Rafael Moneo or AS+, and is an IDEO SF CoLab Fellow 2016 (Iot & Blockchain Innovation Lab).

Jerónimo currently serves as Office Manager at Abalos+Sentkiewicz AS+, with several projects in Spain, China and Latin América. His independent work is focused on identifying scalable entrepreneurship opportunities in the intersection of design, AEC, and technology, mainly through platform business models.

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Date and Time

Location

Cosentino City Singapore

34/35 Duxton Rd

Singapore, 08949

Singapore

View Map

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