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Masterclass: Licensing Technologies as a Business Model

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Porto Business School

425 Avenida Fabril do Norte

4460-314 Senhora da Hora

Portugal

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Technology transfer can strongly impact economic growth. While we're really good at developing interesting, disruptive technologies, we might not be so good at turning them into products and making them reach the market. Licensing can be a solution to capitalize on the developed knowledge, it can even become a business model, allowing companies to grow, research and development centers to become highly profitable, generating impact to people, and to economy in general.

In this Masterclass we'll discuss licensing models and how to deal with the licensing process, legally and financially. We'll focus on real case studies such as the licensing model of the mp3 and H.264 technologies.

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WHO SHOULD ATTEND?

Researchers, CTOs and everyone involved in technology transfer processes.


ABOUT THE GUEST - Kathleen Schroeter


Kathleen has worked for the Fraunhofer Heinrich Hertz Institute HHI since 2007. After a stint in the internal marketing consulting at the Fraunhofer-Gesellschaft headquarters, she moved to Fraunhofer HHI’s newly-created 3D Innovation Center as its Executive Manager in 2011.

Still managing the Innovation Center under its new name ‘3IT – Innovation Center for Immersive Imaging Technologies’, she's been Head of Marketing & Corporate Communications since October 2014.

As high & deep tech became a passion for her, she started to regularly host and moderate events whose focus is on digital media & immersive technologies.

She's a member of the European Committee of the "Advanced Imaging Society" (AIS) and the "VR Society".

Kathleen is being awarded with the 2018 Advanced Imaging Society Distinguished Leadership Award for the work developed and forward-thinking efforts in visual technology and emerging content.


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Porto Business School

425 Avenida Fabril do Norte

4460-314 Senhora da Hora

Portugal

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