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MASTERCLASS | Improving the Corporate/Startup Relationship

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Porto Innovation Hub

15 Largo do Doutor Tito Fontes

4000-124 Porto

Portugal

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Event description
Exploring some case studies of collaboration between startups a bigger organizations.

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About the Guest

Sonja Moosburger

Managing Director at MediaMarktSaturn N3XT, a subsidiary of the biggest consumer electronics retailer in Europe with brands like Media Markt and Saturn. Since 2014, Sonja is testing new technologies such as robots and instore navigation with her team. She is also involved in the digitization of business models and processes as well as the related opportunities for the MediaMarktSaturn Group. Sonja worked in digitalization and retail even before joining the MediaMarktSaturn Group. A graduate in business administration specializing in retail, her previous positions include management consultant at IBM Germany, where she focused on strategy consulting.

The Masterclass will consist of two major parts.

The first part will focus on the corporate perspective on innovation management based on the collaboration with startups. Participants will gain insights about the organizational structure of corporates focusing on MediaMarktSaturn and how the innovation management unit is embedded. A deeper understanding will be given what pilots mean for corporates and what are expectations towards startups, helping the participants to understand what are points to thrill corporates. Case studies will be shared, giving insights about possible challenges within the set-up, execution and evaluation of pilots supporting to calibrate expectations when piloting with corporates.

The second part of the masterclass will be an interactive sharing of the participants experience with the cooperation with corporates – based on discovered pain points, solutions should be developed how to cope with those challenges.

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Date and Time

Location

Porto Innovation Hub

15 Largo do Doutor Tito Fontes

4000-124 Porto

Portugal

View Map

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