Free

MASTERCLASS: How to become an insight-led business

Event Information

Share this event

Date and Time

Location

Location

SocietyM Paris Gare de Lyon at CitizenM Hotel Paris Gare de Lyon

4 Rue van Gogh

75012 Paris

France

View Map

Friends Who Are Going
Event description

Description

Defining, creating and activating consumer insights

Consumer Centricity and Insight-led are major themes driving discussion in our industry. Yet many organizations struggle in taking concrete steps, especially when it comes to influencing and inspiring stakeholders or disciplines outside of marketing. Often organizations also lack common practices or definitions to really discover, build, write and ultimately activate great insights.

Is it worth it? Well, according to Kantar Vermeer’s INSIGHTS 20:20 report, 51% of business over-performers (revenue growth) indicate that insights and analytics are leading their business. This is four times greater than the score of underperforming businesses…

To help with this challenge, InSites Consulting has created a new content and learning program as part of an Insight Competence training platform. Our phygital approach to learning combines face-to-face training plus interactive digital learning via our award-winning Insight Activation Studio.

This one-day preview Masterclass (9.30am – 5.30pm) will give you exclusive access to four Consumer Centricity & Insighting content modules.

  1. CONSUMER CENTRICITY: why relevance is king and how insights fuel successful businesses.
  2. WHAT IS AN INSIGHT: What is it not? What is the recipe for a great insight?
  3. HOW TO GET TO INSIGHTS: So you now know what an insight is and why they are so valuable. But how do we find them and actually write them? This module will look at techniques to find those great insights that are relevant, fresh and exciting for consumers, helping you gain competitive business advantage.
  4. USING INSIGHTS: Great insights not being leveraged properly is one of the pain points of our industry. How to turn insights into action, creating real business impact?

The content modules combine theory, quizzes and practical workshop exercises, we will also brainstorm together on the challenges you and other attendees face in your organization in becoming truly consumer centric and insight led.

Seats for this session are limited to ensure the best experience for all attendees and enough room for 1-on-1 as well as group discussions, so request your invitation today.

Who should join?

The session is particularly interesting for CMI, Marketing & Innovation disciplines of any level. We also welcome professionals with a general interest in consumer centricity. Please be informed this is an end client-only event, so agency registrations will be revised and potentially denied.

Why you should join?

  • Get free exclusive access to a theoretical and practical approach to become an insight-led business, offering concrete & actionable tools and techniques.
  • Gain knowledge, inspiration cases and examples you can easily share within your own organization.
  • Learn from & network with like-minded individuals in an open workshop environment.
Share with friends

Date and Time

Location

SocietyM Paris Gare de Lyon at CitizenM Hotel Paris Gare de Lyon

4 Rue van Gogh

75012 Paris

France

View Map

Save This Event

Event Saved