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Business Models Inc

As International Strategy & Business Designers, we are delighted to be hosting our 1-Day Business Model Innovation Masterclass in Washington DC!

On August 17, we organize a 1-day masterclass Business Model Innovation in Washington DC. The masterclass will be delivered by Justin Lokitz and Maaike Doyer. During this masterclass, we combine the Business Model Canvas with other innovation techniques and visual tools, designing innovative business models and a strategy for the future.

“The method of Business Models Inc. provides you a roadmap to unlock solutions that are literally in the room. It’s a step-by-step guide to creating intense engagement and encourages diverse and unique points of view. This leads to a powerful shared vision and strategic plan coupled with a pragmatic execution plan.”

George Borst, CEO Toyota Financial Services (USA)

New tools for strategy and innovation

We live in a time where little is predictable. Organizations must continuously innovate their business model in order to stay profitable. We need new skills, tools and a new mindset. Managers have to think as designers, use visual tools, make future scenarios, generate different options, innovate like a startup and make and test prototypes. During this masterclass, you will not only work with the Business Model Canvas, but also with other visual tools for Business Model Innovation, such as the Vision Canvas, Context Canvas, Value Proposition Canvas, Customer Journey and Lean Startup Thinking.

The Business Model Innovation Process

Justin Lokitz takes you through the Business Model Innovation Process. Focusing on different innovative business models – from startups to corporates in different industries – he inspires you to innovate your own business model. Besides that, you get insights in visualization techniques for business modeling. After the masterclass, you will be able to apply these techniques to your own organization.


Block 1: Business Modeling as a Strategy Tool – new tools, skills, mindset
  • The world is changing faster and faster…
  • We need new tools, skills and a new mindset
  • The Business Model Canvas and the Business Model Innovation Process
  • The CEO as a designer

Block 2: Business Model Understanding – Vision Canvas & Context Canvas
  • What does your business model look like?
  • What is happening in the world around you?
  • Translate your vision into your business model
  • Using the Vision Canvas & Context Canvas

Block 3: Business Model Inspiration – business models of the future
  • Examples of innovative and disruptive business models.
  • Freshwatching: learn from other organizations
  • Understanding business model patterns
  • Design your business models of the future

Block 4: Business Model Validation – think as a Startup
  • Introduction to Lean Startup Thinking
  • Test your assumptions and business model options in the market
  • Get out of the building
  • Customer Journey & Customer Safari
  • Validate and implement

Book for each participant

Participants get the book Business Model Generation produced by Patrick van der Pijl (if you already have the book, you can pick any other book we are connected to).

What did participants say

“Good high level overview, great workshop format, practical cases and collaboration with others, never boring!” Dimitri Degraeve, Head of Product Management Software & Services Elster (Belgium)

“Very inspiring and fast paced! Creating new business models on the go using different tools and another mindset” Aurelie Verite, 6Nergy Group (France)

More information & Registration

  • Date: August 17, 2017, from 9 AM-5 PM.
  • Location: Washington DC
  • Price: $750 - including workshop materials, book, and catering.
  • For more information: send an e-mail to info@businessmodelsinc.com.
  • NOTE: This masterclass is NOT meant for other consultants.
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