Master Your Pricing: How Chartered Architects Can Charge What They’re Worth

Architects: Work less. Earn more. Deliver better.

Most architecture practices are busier than ever but still watching profits stay flat.

The problem isn’t the quality of your work. It’s how you price it.

In this live 2-hour masterclass, Daniel Patterson, RIBA CPD deliverer and founder of Masterplan.pro, and branding agency Highly, will show you how to break free from undercharging, reclaim control of your margins, and build a pricing system that finally reflects your true value.

What You’ll Learn

1. Pricing Clarity

• Discover the baseline calculation every architect should use before quoting.
• Learn how “competitive pricing” quietly kills profitability.
• Identify where your practice is leaking profit and how to stop it.

2. Value Mindset

• Communicate your value so clients stop questioning your fees.
• Prevent scope creep and unpaid extras.
• Position fees as an investment, not a cost.

3. Proven Tactics

• Apply 15+ practical pricing tactics used by successful firms.
• Raise your fees strategically without hiring more staff.
• Learn from real-world case studies and tools you can implement immediately.

Why Attend

If you’re tired of working harder for the same income, this session will give you the tools and confidence to reverse that trend in just two hours.

With this masterclass you’ll:

✅ Know your minimum profitable fee

✅ Confidently raise prices without losing work

✅ Win projects based on value, not low bids

Without it, you risk staying trapped in the same low-margin cycle year after year.

Event Details

📍 Where: Live online (Zoom)

🕒 When: Friday 14 November, 10 am – 12 pm GMT

👥 Who: Chartered Architects and practice leaders

🎟 Tickets: Free, limited to 100 seats

Bonuses for Attendees

Every free ticket includes three practical bonuses:

1️⃣ The Profit Fit Checklist: assess whether a client or project is truly worth taking on.

2️⃣ 24-Hour Replay Access: rewatch the session or catch up if you miss it live.

3️⃣ Private WhatsApp Group: receive reminders and post-event insights without noisy group chats.

(VIP options are available for extended access and advanced bonuses.)

About the Host

Daniel Patterson

Founder, Masterplan.pro | Former RIBA Part 1 | Brand strategist for architects

Daniel helps chartered architects close their Profit Gap and build practices that thrive.

He’s delivered CPD training with RIBA and RSAW, guiding professionals to raise fees, improve positioning, and stop competing on price.

His work has helped turn £50k proposals into £250k projects, double revenues, and helped leaders regain control of their time.

Follow him on LinkedIn or visit masterplan.pro.

What Happens Next

After registering, you’ll receive:

• A confirmation email with your Zoom link
• Access to the Profit Fit Checklist download
• An invitation to the event WhatsApp group

Seats are limited. Secure your free ticket today.