Creative Writing Workshop in San Diego

End mind-numbing, eye-glazing, business-repelling boring corporate copy forever

Workshop Agenda

My husband likes to quote Anonymous, who said: “If a man speaks in the forest, and no woman is there to hear him, is he still wrong?” The communicator’s corollary: If you cover your terribly serious and important stories, and nobody pays attention, does your message still make a sound?

In this creative nonfiction writing workshop, you’ll learn how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral.

You’ll walk away with proven-in-the-lab best practices — not just what to do, but how— for painting pictures in your readers’ minds so they read your message faster, understand it better, enjoy it more and remember it longer. Specifically, you’ll learn to how to:

• Color Them Fascinated: Concrete-comprehension connection.
• Paint Pictures in Readers’ Minds: Make their brains light up.
• Play With Your Words: Surprise and delight readers.
• Make Magic with Metaphor: Charm readers with analogies and comparisons.
• Master the Art of the Storyteller: Tap ‘the most powerful form of human communication’.
• Get to Ah-ha! Master a creative process that works with — not against — your brain.
• Think Outside the Pyramid: Choose a structure that’s been proven in the lab to reach more readers.
• Get a Creative Writing Workout: Take your story from meh to masterpiece.

PRSA members: Earn 4 APR maintenance points!

Daily schedule

8:15 a.m. Registration
9 a.m. Workshop begins
Noon Lunch
1 p.m. Workshop resumes
4 p.m. Workshop ends

Select your VIP level

Silver ($1,195)

• Two days of training
• Lunch each day (Please do let us know about your dietary issues and aversions when you register)
• Coffee and tea each morning
• Workbook for capturing your ideas and insights

Gold ($1,295)

Get $281 worth of learning tools for just $100:

• Everything at the Silver level
• Plus $281 worth of learning tools:
• Art of Storyteller toolkit, a $127 value
• Clarify Complex Copy toolkit, a $127 value
• People Power manual handbook, a $27 value

Platinum ($1,395)

Get $297 worth of additional learning tools for just $100:

• Everything at the Gold level
• 12-month subscription to Rev Up Readership, a $297 value

Diamond ($1,795)

Get follow-up support — plus an exclusive conversation with Ann: 

• Everything at the Platinum level
• A 30-minute one-on-one phone consult with Ann after the workshop (a $750 value)

Sorry: only 10 Diamond tickets available!

FAQ

Q. What are some of the hotels nearby?
A. Some hotels near our Master Class venue are:

• Embassy Suites by Hilton San Diego La Jolla
• Hilton San Diego Resort & Spa
• DoubleTree by Hilton Hotel San Diego Downtown
• Lodge at Torrey Pines
• La Quinta Inn Old Town-Zoo/SeaWorld
• La Quinta Inn San Diego SeaWorld/Zoo Area
• Holiday Inn Express San Diego SeaWorld - Beach Area
• Comfort Inn & Suites Zoo/SeaWorld Area

Please contact hotels directly for room rates and booking.

Q. How do I get there? Where do I park?

A. Directions, maps and parking information.

Q. Do you offer any discounts?
A. We have no doubt that the Master Class will be the best money you invest this year on your professional development. But here are four ways to save:

1. Save $100 with our group discounts.
2. Save $100 if you’re a Rev Up Readership member. (Join Rev Up Readership.)
3. Save $100 each when you bring two or more colleagues. (Big group? If you have 10 or more colleagues who would benefit from training, contact Ann to schedule a customized, in-house writing workshop.)
4. Save $50 each when you bring one colleague.

 
To summarize:

Q. I booked my ticket without applying the discount code. Or I received the code after booking the ticket. Can I get a refund for the discount?
A. Sorry, but you need to apply the discount code when you purchase. We are not able to apply discounts after the fact.

Q. I booked my individual ticket, and now I’m bringing colleagues. Can I still get the group discount?
A. Please email us, and we’ll send you a special discount code your colleagues can apply to get the discount.

Q. May I pay by check or purchase order?
A. Yes, please contact us at Ann@WylieComm.com. Let us know how many and what type of tickets you need, attendee details and your preferred payment method. We will issue an invoice or purchase order if you need one.

Q. Should I bring a laptop?
A. Yes, please bring one. You’ll need it to edit your work and get feedback from your peers and me.

Q. Should I bring a writing sample to the workshop?
A. Yes, please bring your writing samples to the workshop. You’ll write, rewrite and edit and leave with a totally rewritten piece.

Q. How do I contact you?
A. Please email us at Ann@WylieComm.com

Q. May I update my registration information?
A. Yes. Please update your registration information and dietary information on Eventbrite.

Q. Should I bring my printed ticket to the workshop?
A. Yes, please bring a copy of the ticket to the workshop.

Q. What is the dress code for the workshop
A. Business casual.

Q. Do you accommodate special dietary preferences?
A. Please specify your dietary preference when you register.

Q. Can you you accommodate special needs (accessibility, nursing mothers, etc.)?
A. Yes, we will do everything we can to accommodate your request. Please contact us by email and let us know what you need.

Q. Will you sell my personal information?
A. No. We never share personal information with other companies.

Q. Do you have any advice on what to tell my boss about why I should attend this writing workshop?

A. Here is a draft letter that you can use to help convince your boss. Also attached is a one page fact-sheet about our workshop.

Q. Can I cancel my ticket if I can't make it?
A. Can’t make it? Please feel free to send a colleague in your place. No charge for substitutions. If you must cancel via email:

• by Dec. 19, 2018, and receive a full refund, minus a 20% handling fee.
• by Jan. 19, 2019, and receive a 75% refund.
• Sorry, no refunds after Jan. 19., 2019