Master Class: Quantum Readiness

This master class is designed to help Danish startups, SMEs, and research professionals better understand how quantum technologies could impact their industries — and what steps they can take now to stay ahead.

The content of this session directly equips innovation and business development leaders with the essential, forward-looking insights needed to navigate the rapidly approaching quantum era. The master class moves beyond theoretical concepts to offer practical, actionable intelligence on why quantum is an immediate concern, highlighting industry-specific use cases, revealing competitor activities, and providing strategic guidance on engaging with the quantum ecosystem.

The session is 3.5 hours long and is fully use-case based and tailored to the participating SME's and research professionals.

The master class will be moderated by Simon Fried and Dr. Nir Alfasi

Simon Fried is VP of Business Development and Marketing at Classiq, a leading quantum software company. With over two decades of experience in business development, strategy, and marketing, Simon focuses on making quantum development more accessible and practical. He frequently speaks about use cases in finance, logistics, and advanced simulations, helping organizations understand how to scale quantum solutions effectively.

Dr. Nir Alfasi is General Manager of the Israeli Quantum Computing Center at Quantum Machines. He holds a PhD from the Technion and has held research roles at QuTech and Tel Aviv University. Nir is responsible for building and leading Israel’s national quantum infrastructure and brings deep expertise in hybrid quantum systems and high-performance computing integration. His work bridges academic research and real-world quantum applications.

Program:

Why Quantum Is Coming Faster Than You Think

An accessible overview of recent breakthroughs in quantum hardware and software – and why the technology is shifting from “maybe one day” to “sooner than you think.”

The 3 Most Relevant Quantum Use Cases in Your Industry

Tailored examples showcasing where quantum can create tangible value — including optimization, machine learning acceleration, and drug discovery or supply chain simulation.

What Your Competitors Are Already Testing

A look at real-world experiments and pilots from industry peers, based on global trends and insider insights.

Break

How to Get Ready: Procurement, Partnerships, and Mindset

Practical advice for positioning your company to engage with the quantum ecosystem without overcommitting: from pilot design to capability building.

Behind the Scenes: How Israel Is Planning to Turn Quantum into an Industry

A peek into Israel's modular, public-private model for accelerating applied quantum development — and what Denmark can learn from it.

Break

Plenary: What Would You Do Differently Tomorrow Morning?

Facilitated strategic reflection: Which internal conversations should start? What decisions might need reframing?

Closing: What Not to Do in Quantum (Unless You Want to Waste Money)

The top pitfalls non-technical decision-makers should avoid when engaging with quantum technology.

Ask Us Anything – Open, Informal Expert Dialogue

A candid Q&A session with Nir and Simon for deeper clarification, concerns, or curiosity.

Registration:

Participation is free of charge for qualifying SMEs under de minimis support, however please note that registration in advance is required.

The deadline for signing up is August 20th, 2025.

Organisers:

The event is hosted by Innovation Center Denmark in Tel Aviv, ATV and DQC .

If you have any questions regarding the event, feel free to reach out to Udi Amrani at ehuamr@um.dk