$39.99 – $199.99

Master Class and Presentation by Alan Berg CSP

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Dunham's Bay Resort

2999 New York 9L

Lake George, NY 12845

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Event description
2021 is going to be very different for weddings than any other year in our lifetimes. November is a great time to regroup for 2022 & beyond!

About this event

He's coming back!! That's right, in-person training and industry events are back, and the Adirondack ADJA is proud to once again bring back to the area Alan Berg, the Leading International Speaker and Expert on the Business of Weddings and Events.

This event will have 3 parts and you can choose which one(s) you want to attend:

Monday, November 15, 2021

1pm - 4pm: Master Class How to reply to inquiries without getting ghosted!

Every time you get an inquiry and then don’t hear back (ghosting) is a missed opportunity that’s costing you in lost profits. After all, they inquired with you, so they must have liked something they saw, so why aren’t they replying to your messages? It’s so much easier to convert a lead that’s inquired than to find another lead. Every one of those ghosting leads is costing you hundreds in potential profits. How many of your leads don’t reply back to you and how much is that costing you?

Come to this Master Class and learn:

  • The exact wording for your replies
  • How many times to follow up, and when
  • 4 reasons why you’re getting ghosted and how to fix them

"With this seminar I booked 4 weddings in a week. Thank you Alan and I look forward to future workshops!" - Caroline Kurkowski, Upbeat Occasions, Albany, NY


6pm - 8pm: Pricing Strategies for Wedding Pros

Looking to profit more from the weddings and events you do? Which is better for your business, packages or a-la-carte pricing? When is it OK to discount and when should you negotiate? Come to this session and find out how you can price yourself for more profits.

Here’s what you’ll learn:

  1. How to use packages even when everything you do is custom
  2. Can you use packages and still have flexibility?
  3. The difference between discounting and negotiating, and when to use them

"Today I learned I could do a  better job of listening to my clients, simplifying my pricing model and growing my sales." - Rob Wilhoite, Capt. Rob's Pigalicious Barbecue, Ashland, VA


Tuesday, Nov. 16, 2021 - Private VIP Sponsor Session

A limited number of VIP Sponsors will have a special small group consulting/training session with Alan, where you can discuss any parts of your business, website, sales, pricing, etc. (FYI, Alan gets $350/hr. for his consulting!) What can you ask Alan? Ask about pricing. Ask sales objections. Have Alan look at your website. The small group nature of this will make it easy to bring your most pressing questions and concerns right to your personal expert, Alan Berg CSP! Join this exclusive group for this session.

"Just completed a wedding master mind session with Alan and once again I am simply blown away!!! This is my third time training with Alan and it gets better each time. Book him today!! It will be one of the best investments you will ever make in your business!!" - Mike Reilly, CT Productions, Albany, NY


Which sessions will you attend?

Pricing with Easy Payment Plans (no finance charges!):

  • Evening Presentation Only - $39 per person
  • Master Class and Evening Presentation - $199 for one person from your company. (2 payments of $100 each) - Bring up to 3 people from your company for only $359 (3 payments of $120 each)
  • VIP Sponsor Session, Master Class and Evening Presentation - $499 for one person from your company (4 payments of $125 each) - Bring up to 3 people from your company for only $799 (4 payments of $200 each)

Reserve your seat(s) now! The earlier you reserve the more you can spread out the payments!

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Dunham's Bay Resort

2999 New York 9L

Lake George, NY 12845

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Organizer Alan Berg, CSP - Wedding Business Solutions LLC

Organizer of Master Class and Presentation by Alan Berg CSP

With more than 25 years in sales, marketing and sales management, Alan Berg has been called “The Leading International Expert on the Business of Weddings & Events”. He’s a Certified Speaking Professional™, the highest earned designation conferred by the National Speakers Association, and one of only 36 Global Speaking Fellows worldwide!

Alan is a featured presenter every year at major industry conferences in North America and internationally. He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales and Education at The Kno,t and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Education Guru for WeddingWire, the leading wedding technology company (with websites in 15 countries). He also speaks and consults for websites in Ireland, Dubai, India, Australia, the UK, as well as countless venues, hotels, bridal shops, planners, entertainers and more.

Alan has presented on 5 continents, in 14 countries, 5 of them in Spanish, and is the author of the books “If your website was an employee, would you fire it?”, “Your Attitude for Success”, “Shut Up and Sell More Weddings & Events!”and his newest, and much anticipated book “Why Don’t They Call Me? – 8 Tips for converting wedding & event inquiries into sales.” – all are available in English and Spanish!

Alan speaks to thousands of entrepreneurs and business professionals every year through webinars, live presentations and on-site sales training.

For more information on Alan’s website review and consulting and/or sales training services; to get a copy of his books, or to have Alan speak for your company, group or association visit www.AlanBerg.com, contact Alan@AlanBerg.comtext, or call 732.422.6362, international enquiries +1 732 422 6362.

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