$299

MASS 2019 | Marketing Analytics Strategy Summit

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The View at Briarcliff Event Space

4000 North Mulberry Drive

Kansas City, MO 64116

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The Marketing Analytics Strategy Summit (MASS) — the Midwest’s first conference devoted to marketing analytics — returns to Kansas City on Sept. 26!

Presented by Alight Analytics, MASS is a daylong, high-energy event that features insights and stories from real-life marketing teams at the nation’s leading brands and agencies. Presenters will share how they use data to increase revenue, develop new products and drive business strategy for their overall organizations.




2019 Speakers

Data Goes Social @ the NBA
Iveta Karapetian, Manager of Digital Strategy, NBA
Discover how the NBA uses social media analytics to better understand and engage with a worldwide audience of fans. Iveta Karapetian, the league's manager of digital strategy, will talk about her team's two-year journey to harness billions of datapoints for quick, efficient analysis of what basketball fans really want to see!

Driving Business: How Cox Automotive Plans to Lead the Omnichannel Conversation
Casey Copeland, Marketing Products Director, Cox Automotive
Discover how Cox Automotive helps auto dealers send the right messages to the right buyers at the right moment, connecting customers' online and offline behavior and creating a better buying experience.

Modernizing Marketing: An Impact-Driven and Data-Informed Journey
Susan Bergen, Executive Vice President-Corporate Marketing, Commerce Bank
Christine Contreras, Marketing Strategist, Commerce Bank
What marketer wouldn’t want a single source of truth for all of their marketing investments, online and offline, across multiple partners and channels? Commerce Bank’s marketing organization is on a journey that is building just that – a single source for an enterprise view of the marketing investment impact. In this session, you’ll learn about:

  • Commerce Bank’s marketing analytics roadmap
  • Key Success Factors for enterprise-wide alignment on the marketing analytics journey
  • Immediate and anticipated proof points that helped guide our journey

Tinuiti: How to Deliver Analytics and Reporting at Scale
Reese McGillie, Director of Insights and Analytics, Tinuiti
Discover how Tinuiti — one of North America's largest independent digital agencies — delivers rapid analysis and reporting for clients like Terminix, Nestle and other household names. Reese McGillie, the agency's director of insights and analytics, will share how Tinuiti distills oceans of data into powerful, actionable intelligence.

The Neuroscience Data Behind Great Customer Experiences
Diana Lucaci, Founder and CEO, True Impact
What if you could tap directly into emotion data and immediately create more relevant and authentic experiences? Diana’s session includes specific, data-driven insights from the field of consumer neuroscience and biometric research. By determining positive and negative emotions and attentional activation, you'll find new insights into engagement and best practices which can help optimize every precious second of attention.

A Pragmatic Approach to Multi-Touch Attribution
Tim Wilson, Senior Analytics Director
Get practical advice about using the right multi-touch attribution model for your team.
This session will provide a pragmatic framework for approaching attribution that enables incremental improvements, and it will outline one tactical approach for moving beyond “last touch attribution."

Turning Email Into Customer Insight
Natalie Jackson, Marketing Director, emfluence






Thanks to Our Sponsors

MASS 2019 Sponsors - emfluence, Rockhurst University, University of Kansas, Tableau, Digital Summit

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Date and Time

Location

The View at Briarcliff Event Space

4000 North Mulberry Drive

Kansas City, MO 64116

View Map

Refund Policy

No Refunds

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