Is your organization thinking about building or redesigning its website? Will you be on the team that gets the job done, or maybe leading the team, or might you even be a team of one? This session will give a step by step guide on how to manage the process of website design including setting goals and requirements, researching firms, the RFP process, choosing a web design partner and handling contracts, site templates, content management systems, budgets and timelines, user experience design, user acceptance testing, pitfalls to avoid, vendor management and more.
Jennifer Buzzell is the Director of Marketing and Sales for Signature Theatre in Arlington, VA where she recently completed the redesign of Signature's website creating a new responsively designed website with complete e-commerce integration. Formerly Ms. Buzzell served as Vice President for Marketing and Communications at Strathmore in N. Bethesda, MD for 10 years where she also oversaw Strathmore's original website which served as a model for performing arts websites for years. Ms. Buzzell has a Masters in Arts Management from American University, and a Bachelor of Music in Vocal Performance and Music Education from Boston University. She was the recipient of the 2012 Montgomery County Emerging Arts Leader award and is a graduate of Leadership Montgomery.