San Francisco, California
London, United Kingdom
An afternoon event from leading global business publisher Kogan Page in association with the British Library showcasing the latest marketing thinking and tactics
WHEN: Friday, October 5, 2012 from 2:30 PM - 6:00 PM, followed by drinks and networking
WHERE: Eliot Room, The British Library Conference Centre
What’s in it for me?
Whether your role is marketing, branding, advertising, social, or something in between, and whether you’re from a brand or an agency, you’ll take away new insights and inspiration for your own marketing plans and meet some interesting people along the way.
Who will be speaking about what?
TREND #1 Joeri Van den Bergh from Insites Consulting and author of HOW COOL BRANDS STAY HOT will take you behind the scenes of the brand strategies of Nokia, H&M, Levis, and Coca-Cola to reveal how to maintain your edge with the savviest generation ever.
TREND #2 Paul Springer will unpick the DICHOTOMY OF A DIGITAL PIONEER. Paul and the co-author of his book Pioneers of Digital traversed the globe interviewing the people who made the internet what it is today. From Stephen Fry to TED.com's June Cohen, from UK Digital chamption Martha Lane Fox to key names at Google, Microsoft and Facebook (plus the man who traded a paperclip for a house and Burger King's 'Subservient Chicken' campaign *ahem*) Paul will be breaking down what it takes to innovate in the digital marketing space.
TREND #3 As marketing and media professionals we all keep getting told we need to produce more content. But if everyone is producing more content, how do you make yours stand out from the rest? And how do you make people act upon it? Sonja Jefferson and Sharon Tanton will be here to help you identify what makes VALUABLE CONTENT in a world awash with information.
TREND #4 Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines all figure amongst writer and brand-builder Simon Pont's time on the inside of Adland. In WHEN FICTION BLEEDS he'll be taking a look at transmedia storytelling and how brands are blurring the lines between platforms (and sometimes even reality) to go viral, honing in on the Prometheus campaign which put transmedia theory into spectacular practice.
Places are limited so please book early to avoid disappointment.
See you there!
In association with the British Library. Visit the library's Management & Business Studies Portal to stay up to date with the latest research and practice.