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Marketing to the New Mainstream

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Corus Quay

25 Dockside Drive

Toronto, ON M5A 1B6

Canada

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Marketing to the New Mainstream

With an aging population and stagnant birth rate, immigration has become “the” source of growth for Canada. By the year 2036, Canada’s multicultural consumers will represent 34% of the population while some urban centers across the country will reach over 80% with South Asians, Chinese and Filipinos quickly becoming the “visible majority”.

Diversity is no longer a buzzword, but a business imperative and brands are taking notice. As Canada becomes increasingly diverse, it’s the stories of ethnic and new immigrant communities that are not only changing the face of Canada, but also changing the face of marketing, media and advertising.

Join us for an All-Star lineup of speakers and panelists that will change the way you think about marketing in a multicultural world.

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Location

Corus Quay

25 Dockside Drive

Toronto, ON M5A 1B6

Canada

View Map

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