San Francisco, California
London, United Kingdom
Susan Saurage-Altenloh has spent over two decades exploring the characteristics and values of the American population. As one of the premier marketing research resources in the U. S., her firm provides critical data for some of the largest marketing campaigns – currently underway – across the country.
Each decade, our American population becomes more diverse. For example, generational preferences change, lifestyle choices expand, and ethnic traditions are often adopted by the population at large. All of these key influences have a direct impact on consumer decisions. Faced with such a varied and fluid population, how do we identify the right customers?
Susan Saurage-Altenloh helps us explore the current market segments, talk about how they are evolving and look at the best ways to reach each one. You will walk away from this presentation with detailed descriptions of America’s key cultural consumer groups and the most effective strategies for reaching them.
***Bring your friends! JAMA Members can also enjoy a special early-bird rate of $20***
When & Where
AAF-Jacksonville is the local chapter of the American Advertising Federation (AAF), within the AAF 4th District. Through the efforts of AAF-Jacksonville and fellow chapters, the 4th District American Advertising Federation is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. AAF-Jacksonville fulfills set goals through effective government relations, professional development, public education, advertising standards, community service and recognition of excellence.