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Marketing to the Government

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906 6th Street

Harlan, IA 51537

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Marketing to the Government: The first step toward winning government contracts is knowing what your government customers are looking for and where they're currently spending money. Focused, insightful marketing helps companies understand their competitors and creates new opportunities for firms to engage, network, and win government contracts. ISU Government Contracting Specialists with the CIRAS Procurement Technical Assistance Center (PTAC) have created this event to help Iowa businesses learn how to market to government agencies, thereby increasing their likelihood of winning government contracts.

Participants in this event will discover how to:

  • Identify potential markets and target customers using market research.
  • Utilize agency procurement histories to determine who buys what your company sells and how much.
  • Craft a quality capability statement
  • Learn how to identify points of contact and establish agencies with government agencies.
  • Develop a Government Marketing Plan.

Questions:

Please contact Andy Alexander at andyalex@iastate.edu.


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906 6th Street

Harlan, IA 51537

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